M2U NYC

We’ve made the perfect pearly shimmer for your eyelids.
Always look luxe and lavish with our twinkling Eye Crayons.
Our creamy, lustrous crayon eyeshadow creates a dream-like glow on your eyelids that illuminates and awakens the eyes.  
Infused with Vitamin E and Jojoba Oil, our eye crayon delivers skin-balancing hydration that help to smooth the shadow look. With a buildable, mild formula, you can use it alone or blend it easily with your other shadow shades.
Choose your favorite tone and make our Eye Crayon a staple in your everyday beauty routine. Always carry it with you (no brush required) — you never know when you’ll need a little extra sparkle!
 
Size: 0.11oz/ 3g

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

Caprylic/Capric Triglyceride, Mica, Petrolatum, Ceresin, Polyethylene, Ethylhexyl Palmitate, Tridecyl Trimellitate, Synthetic Beeswax, Neopentyl Glycol Diethylhexanoate, Polyisobutene, Microcrystalline Wax, Phenoxyethanol, Lecithin, Polyhydroxystearic Acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Tin Oxide.May Contain: Titanium Dioxide (CI 77891), Iron Oxides（CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Blue 1 Lake (CI 42090), Manganese Violet (CI 77742)
 
    




      
      
      

      
      
      

      
      
      

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Eye Crayon

NEW LAUNCH!
Looking for a perfect Everyday lash look with heightened length and volume? That lasts all day and doesn’t flake, smudge or run? With our new Everyday Volumizing + Lengthening Mascara’s innovative tubing formula, you can have it all!
Unlike conventional mascaras that you paint on layers of product weighing down lashes, our tubing mascara’s unique formula contains polymers that wrap around each individual lash in "tubes." This technique delivers long lasting volume that won't smudge or flake - perfect for sensitive eyes! Since these tubes grab each lash and lift, our mascara ensures a lengthening, wide-awake effect and is amazing at holding a curl, just like waterproof formulas.
Infused with Shea Butter and Vitamin E to help boost and nourish your lashes, this formula supports sleek, shiny lashes in the long term. Hooray for healthy lashes!
Key Benefits: 

An innovative tubing technique to build volume and lengthen lashes in a rich black pigment
Clean, buildable and flake-free formula, gentle on sensitive eyes  
Skincare-infused with Shea Butter and Vitamin E for healthy lashes long term 
Water-resistant: no smudging or running for up to 12 hours. Remove easily without harsh, damaging rubbing when you’re ready to take it off


 

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.
Water (Aqua), Styrene/Acrylates Copolymer, Caprylyl Glycol, Ceresin, Polyisobutene, Euphorbia Cerifera (Candelilla) Wax, Stearic Acid, Cetearyl Alcohol, PVP, Cera Alba, Propanediol, Sodium Hydroxide, Paraffin, Glyceryl Stearate, PEG-100 Stearate, Montan Cera, Copernicia Cerifera (Carnauba) Wax, Silica, Triethoxycaprylylsilane, Xanthan Gum, Panthenol, Tocopheryl Acetate, Butyrospermum Parkii (Shea) Butter, DC Black #2 (CI 77266), Ceteareth-25, Butylene Glycol, Phenoxyethanol.

Everyday Volumizing + Lengthening Mascara

TotalBeauty Awards 2021 EDITORS' PICK & READERS' CHOICE for Blush
Effortless beauty is at your fingertips. 
Use our velvety Cream Blush to get a sweet, luminous, natural-looking flush. 
Choose from our three beautiful tones with soft fine shimmer to get your glowing dewy cheeks. Blend it out with a brush for a lighter, breezy shade, or go at it with your fingers for richer color.
This blush is highly pigmented, so a little goes a long way. With our unique formula, you can also use this stick to give your lips a quick tint!
Lightweight and compact, our Cream Blush multi-use stick is a must-have for your beauty bag.
 
How to use:
Gently dab the cream blush onto the apples of your cheeks or your cheekbones, and blend with a brush, a makeup sponge, or your fingertips with sweeping upward motions.
Our blush is super pigmented so a small smudge of color is all you need (you can always go back and apply more if needed).  If you apply too much blush, use a brush or makeup sponge and add some face powder on top to tone it down and get the glow-from-within look.
Size: 0.141oz/ 4g

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

Mica, Triethylhexanoin, Polybutene, Caprylic/Capric Triglyceride, Bis-Diglyceryl Polyacyladipate-2, Octyldodecanol, Ozokerite, Synthetic Fluorphlogopite, Kaolin, Microcrystalline Wax, Silica Dimethyl Silylate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate.May Contain: Titanium Dioxide (CI 77891), Iron Oxides（CI 77491,CI 77492,CI 77499), Yellow 5 Lake (CI 19140), Red 40 Lake (CI 16035), Red 7 Lake (CI 15850), Red 27 Lake (CI 45410), Red 6 Lake (CI 15850), Yellow 6 Lake (CI 15985).
 

    

























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Cream Blush (Multi Stick)

We’re here to make all your eyeshadow dreams come true.
This stay-all-day Eyeshadow Primer grips your shadow for long-lasting looks that don’t cake, crease or run — all while keeping your shades buildable and blendable. Its lightweight formula has a non-greasy, powdery finish, and creates the perfect canvas for your eyeshadow.
Our eye primer enhances pigment and extends the life of your shadow looks, so your colors will look brighter and bolder for longer. It's water-resistant so it protects your eyeshadows from fading or smudging if wet. And the sheer pale shade of our primer blends flawlessly into all skin tones while keeping your shadows vibrant and clean. 
 
How to use:
Swipe some eye primer on your eyelids with the doe-foot applicator, blend it with your fingers, and give it a minute to dry. After that, just apply your shadow like normal and watch the magic happen!
 
 
Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.



Dimethicone, Cyclopentasiloxane, Isododecane, Silica, Acrylates/Octylacrylamide Copolymer, Ethylhexyl Palmitate, Hydrogenated Styrene/Isoprene Copolymer, Isononyl Isononanoate, Silica Dimethyl Silylate, Polyhydroxystearic Acid, Sorbitan Sesquioleate, Tocopherol. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Eye Primer

TotalBeauty Awards 2021 READERS' CHOICE for Highlighter
This fluid format highlighter blends seamlessly on to cheekbones for a dewy, ethereal glow with a pearly and luminescent finish. It can also be blended with your favorite foundation to achieve all-over flawless, shimmer skin looks for your special occasions.
Shade description: 

Moon: diamond white
Futurity: soft gold
Everyday: rose bronze
Mermaid Tears: pink pearl

How to use: 
Dispense a small amount of the luminizer onto your finger, then dot it directly onto your high points: the tops of your cheekbones, the bridge of your nose, your Cupid's bow, and your brow bone. Dab those spots with your fingers, your foundation brush or makeup sponge to blend them out. For an all-over dewy luminescence, mix a few drops of the lightweight luminizer directly into your foundation.
 
Size: 0.34 fl.oz/ 10ml
 
Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

Water (Aqua), Mica, Isododecane, Propylene Glycol, Dimethicone, Paraffinum Liquidum (Mineral Oil), Sorbitan Sesquioleate, Cyclopentasiloxane, Ethylhexyl Palmitate, Hydrogenated Styrene/IsopreneCopolymer, Phenoxyethanol, Ethylhexylglycerin.May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491,CI 77492,CI 77499).

Luminizer

hey quick running out of my house to go work at the salon this is the m2u luminizer love that it comes in like a little squeezy tube so that I don't have to fuss with like a brush and a powder and a compact and worrying about if my highlighters going to shatter in my bag know this is a cute little thing grab-and-go I have it in the shade Futurity Futurity Futurity here's a shade it's likehands like a champagne gold first impression here oh I think it's like really pigmented let's kind of share that out here yeah I like that it's just High shine and not like glittery perfect done

Mona Marie

susie with supergreat makeup bag on green background

Show us your favorite products in your makeup bag.

Susie shows us her makeup bag and challenges you to do the same. Whatever bag you use, use it to show us your favorite products.

Show Us Your Favorite Makeup Bag and All Your Favorite Products

Challenge

What's In Your Bag Challenge

and we're back for round two so four highlighter add the and to you and moon and everyday highlighter as well as the only Beauty double-take contour and highlighter stick then freaking sealer I have the closest concealer for Libby's I have the MTU lip gloss and then I have the p.y.t. lipstick that boy is a long-lasting beauty black magic and then for lip gloss I have NYX kiwi and then Evo lip serum deathly a must for traveling and the summer for broad shows I have both benefit in khosa cuz I can't live without him there's an amazing project cheeky stamp cuz it's so compact perfect for everyday Pat McGrath under-eye setting powder cuz that is the only one that works for me say skin 10 Max setting spray from NYX Oma Beauty liquid liner and that is white

hey guys it's a girl quality Recess Queen here coming at you guys with a review on this beautiful m2u liquor luminizer in your color moon which is going to be in yours diamond white I did go ahead and put some on the high points of my face so give this beautiful do we glowy look with all that without all that Glitter just couple jobs Blended seamlessly into your skin will give you this beautiful love this is vegan cruelty-free we all like that and a little goes a very long way I'm sure this little bottle last me a very long time but look how beautiful my skin looks love it highly highly recommend

Reina Valle

for this rose gold look I used this m2u luminizer in the shade mermaid tears I love that it complements the rest of this pink rose gold blood and look how glowy it leaves my skin it's super do we doesn't look a 22 metallic it's very easy to blend but it's also super easy to build up if you want some more drama as you can see I applied appear on my cheekbone area and a little bit on my nose

Zameena 

stop what you're doing and look at the m2u NYC luminizer is because these are literally the best liquid highlighters I have ever tried the two shades I have are called eternity and mermaid tears and I have a combo of them together on my face today and isn't that just the most beautiful glossy glow ever these are just like liquid metal but they're such a thin lightweight formula and there's a lot of ways you can incorporate these into your beauty routine they are so pretty just on their own like highlighter but if you want to mix them into your primer or Foundation it'll give you such a stunning all over glow and just look at the way that these are blending out look at that shine look at that here are some fully blind adults watches of the two shades and you can tell just how far that little tiny drop went

Alex

hey guys it's a girl Chloe Recess Queen coming at you guys with a review on a drop that we had during the holiday drop the m to you these are beautiful liquid luminizer is give you that beautiful to we luminous look without all that Glitter now I did get two of the jobs which is going to be the moon in the diamond white and then the mermaid peers and that present pink just a couple of drops will give you those are beautiful luminous do we look just going to go ahead and get put a couple drops on our high point of our fees Cupid's bow and I knows so you guys can see how beautifulliquid highlighter luminous can have how pretty

hello there is an empty you show tonight and so I must put you on their little luminizer that I'm obsessed with and I use this a lot I lighter I don't know what shade is still use it too much and rubbed it off but this is a great product okay I will caution that it kind of comes out of the butt I know it doesn't even do it. This anyway I put it aminos appear such a good appetite low and it's not too much and it feels like nothing it feels like a moisturizer primer anyway this is going to be a summer and I want him like a huge bottle I can put all over my body like on my collar bones and like shoulders with the summer anyway and see what's going on

Ashley 

Amy Granger on spiky patterned background

M2U Founder Amy Granger talks about her time at big box beauty and starting her own brand.

Meet this Ballin on a Budget Founder

Interview

Amy Granger: Founder, M2U

hi I go speak to you about this and to you it's all Illuminati's ER so I've started to apply it on my cheeks and on my inner eyes of my eyes I'm going to show you the texture this one is rose gold and this is the brand it's a creamy texture and is very silky and this is the loop Howard Gibbs and I put it in my inner corner of the eyes always also I find it truly that look good with my blue eyes truly love the color

Diane 

all right so we all know that I'm to you is really just full of surprises and great products so let's talk about the luminizer right now I have nothing on I have some blush I didn't put any highlighter so let's add some luminizer in the shade mermaid mermaid tears right out I like to just use my fingers to apply this but it's very very nice so with this product a little goes a long way which is awesome but I may have overdid it but I really like highlighter and just added that nice shine that I needed if you haven't tried the m2u luminizer I step

Crystal F

hey Beauty's full face of a API beauty products and I don't have any highlighter I could technically use the eye crayon so why would I not use that right like why would I not use that so it's got a kind of a lilac and it's in the shade I actually don't know what to do if it doesn't say it on here ok Google go in tap it out alright highlight is always a great idea come on now on my hand just gave me the cutest flow we are we are very bronze and summary and like glowy and mysterious and I'm really liking this 5

Patricia J 

yet another attempt to you product I'll be talkin about tonight and it's the luminizer I really like the rose gold print on it's really sweet and this is nice that comes a lot of product I in my opinion because I don't really use luminizer so I feel like this is going to last me a long time and I chose the color in sorry I'm back I couldn't figure out the name for the 2nd but this one's in mermaid tears and it's like a Dusty pink so I'm going to go ahead and show you and apply it this is how it wears it this is how it looks but I'm going to put it right here and I feel like it has like a bluish iridescent but I could be wrong but it's really pretty over you can barely tell it's just like like a nice little highlight so I really like to look at that

everyone I'm so today I'm reviewing the into you luminizer this is the second shade there is a lighter shade looks like a pearly white shade this is like the golden color and this is so nice it's very like silky and I thought of something to dark cuz I just watched it on the back of my hand in it I mean it looks like it's not you know that I thought it would be too dark but I really just adds that like wet beautiful glose your skin without like it doesn't answer any texture because it doesn't have like the chunks of Shimmer and he's singing it's just beautiful this is probably my favorite thing that I picked up at during the empty you sell so I definitely recommend this and you guys have to check this out I want to get the lighter shade cuz I think that would be sunny on like my very skin but that definitely a winner

Nikki 

I love unboxing days so here is it on boxing so any packages I got the room more ml water treatment that lemon oil balance booster a bunch of DSM to you and my see my color crayon the M2 you blush I got two of them and I got the into you and Lou manizer I got four of them so excited to you these for you guys so many things

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