M2U NYC

We’ve made the perfect pearly shimmer for your eyelids.
Always look luxe and lavish with our twinkling Eye Crayons.
Our creamy, lustrous crayon eyeshadow creates a dream-like glow on your eyelids that illuminates and awakens the eyes.  
Infused with Vitamin E and Jojoba Oil, our eye crayon delivers skin-balancing hydration that help to smooth the shadow look. With a buildable, mild formula, you can use it alone or blend it easily with your other shadow shades.
Choose your favorite tone and make our Eye Crayon a staple in your everyday beauty routine. Always carry it with you (no brush required) — you never know when you’ll need a little extra sparkle!
 
Size: 0.11oz/ 3g

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

Caprylic/Capric Triglyceride, Mica, Petrolatum, Ceresin, Polyethylene, Ethylhexyl Palmitate, Tridecyl Trimellitate, Synthetic Beeswax, Neopentyl Glycol Diethylhexanoate, Polyisobutene, Microcrystalline Wax, Phenoxyethanol, Lecithin, Polyhydroxystearic Acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Tin Oxide.May Contain: Titanium Dioxide (CI 77891), Iron Oxides（CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Blue 1 Lake (CI 42090), Manganese Violet (CI 77742)
 
    




      
      
      

      
      
      

      
      
      

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color

Eye Crayon

NEW LAUNCH!
Our skincare-infused Liquid Blush gives you a sun-kissed glow your skin will love!
This Liquid Blush tints your cheeks to perfection for a gorgeous, healthy-looking flush. Made with vitamin E and rosehip oil, our formula also soothes and heals your skin for a more radiant complexion overall.
Vitamin E calms and hydrates your skin while protecting it against environmental free radicals (like UV rays and air pollution). Rosehip Oil promotes elasticity and reduces the appearance of acne scars for younger-looking skin.
That’s right — you get to look fresh-faced and beautiful while your skin gets the royal treatment.
It’s available in four shades (Big Apple, Mixed Berry, Cotton Candy, and Sweet Peach) to compliment a wide range of skin tones. 
P.S. it’s multi-use — you can use it as a lip tint, too!

How to use:
Use the doe-foot applicator to apply 2-3 dots of the blush onto your cheekbones. It’s very pigmented, so a little goes a long way.
Blend the color out with your fingers or a brush/sponge for radiant, rosy cheeks.
 
Pro tip: 
Use your fingers for deeper, more vibrant color, and a brush/sponge for a softer tone.
 

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

 
Water (Aqua), Ethylhexyl Palmitate, C12-15 Alkyl Benzoate, Isododecane, Mica, Dimethicone, Glycerin, Cetyl PEG/PPG-10/1 Dimethicone, Rosa Canina Fruit Oil, Silica, Triethoxycaprylylsilane, Sorbitan Olivate, Sodium Chloride, Olea Europaea (Olive) Oil Unsaponifiables, Olea Europaea (Olive) Fruit Oil, Hydrogenated Olive Oil, Quaternium-18 Bentonite, Quartz, Phenoxyethanol, Caprylyl Glycol, Propylene Carbonate, Tocopheryl Acetate, Alumina. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850).

Hydrating Liquid Blush

A lash collection inspired by everyday New York girls. Find your match!
*Glue included.
Midtown Girl: A natural volume style, with slim ends for a subtle, sweet, and feminine look. This is the go-to lash for an everyday look.
Chelsea Girl: A natural-to-full volume style, with feathery ends and slightly staggered lashes to give dimension to your eyes while maintaining the effortless chic look.
SOHO Girl: A full-volume stacked style, this lash’s long and short, staggered lashes give your eyes a retro look. Perfect for the boho-chic, the fashion-forward and the in-the-know girls.
Upper East Side (UES) Girl: A full-volume style with flared and dense round lashes for a voluminous look. This is the NYC socialites’ must-have, perfect for New York style glamour and gilt.
Broadway Girl: A dramatic volume style for a dazzling look, stacked with crisscrossed layers. The longer lashes in the center of the eye create an irresistible eye-opening effect. Wear them to ramp up the glam!
Times Square (TSQ) Girl: A dramatic volume style, with dense layers for a thick, voluminous and defined lash look. This is the perfect party lashes designed for daring beauties.

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

False Eyelashes

TotalBeauty Awards 2021 EDITORS' PICK & READERS' CHOICE for Blush
Effortless beauty is at your fingertips. 
Use our velvety Cream Blush to get a sweet, luminous, natural-looking flush. 
Choose from our three beautiful tones with soft fine shimmer to get your glowing dewy cheeks. Blend it out with a brush for a lighter, breezy shade, or go at it with your fingers for richer color.
This blush is highly pigmented, so a little goes a long way. With our unique formula, you can also use this stick to give your lips a quick tint!
Lightweight and compact, our Cream Blush multi-use stick is a must-have for your beauty bag.
 
How to use:
Gently dab the cream blush onto the apples of your cheeks or your cheekbones, and blend with a brush, a makeup sponge, or your fingertips with sweeping upward motions.
Our blush is super pigmented so a small smudge of color is all you need (you can always go back and apply more if needed).  If you apply too much blush, use a brush or makeup sponge and add some face powder on top to tone it down and get the glow-from-within look.
Size: 0.141oz/ 4g

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

Mica, Triethylhexanoin, Polybutene, Caprylic/Capric Triglyceride, Bis-Diglyceryl Polyacyladipate-2, Octyldodecanol, Ozokerite, Synthetic Fluorphlogopite, Kaolin, Microcrystalline Wax, Silica Dimethyl Silylate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate.May Contain: Titanium Dioxide (CI 77891), Iron Oxides（CI 77491,CI 77492,CI 77499), Yellow 5 Lake (CI 19140), Red 40 Lake (CI 16035), Red 7 Lake (CI 15850), Red 27 Lake (CI 45410), Red 6 Lake (CI 15850), Yellow 6 Lake (CI 15985).
 

    

























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Cream Blush (Multi Stick)

We’re here to make all your eyeshadow dreams come true.
This stay-all-day Eyeshadow Primer grips your shadow for long-lasting looks that don’t cake, crease or run — all while keeping your shades buildable and blendable. Its lightweight formula has a non-greasy, powdery finish, and creates the perfect canvas for your eyeshadow.
Our eye primer enhances pigment and extends the life of your shadow looks, so your colors will look brighter and bolder for longer. It's water-resistant so it protects your eyeshadows from fading or smudging if wet. And the sheer pale shade of our primer blends flawlessly into all skin tones while keeping your shadows vibrant and clean. 
 
How to use:
Swipe some eye primer on your eyelids with the doe-foot applicator, blend it with your fingers, and give it a minute to dry. After that, just apply your shadow like normal and watch the magic happen!
 
 
Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.



Dimethicone, Cyclopentasiloxane, Isododecane, Silica, Acrylates/Octylacrylamide Copolymer, Ethylhexyl Palmitate, Hydrogenated Styrene/Isoprene Copolymer, Isononyl Isononanoate, Silica Dimethyl Silylate, Polyhydroxystearic Acid, Sorbitan Sesquioleate, Tocopherol. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Eye Primer

the MTU eye primer it's creamy it's pigmented it Blends out easily with your finger or with a brush the only thing I'll say is that if you wait a little too long to apply your Shadow it does start to collect and your little fold here but it easily just Taps right out and provides a very nice base for any powder eyeshadowit's really easy to build pigment and blend different colors seamlessly over the space and it works great with neutral colors or fun creative both colors just make sure to tap out any creasing prior to a

Mona Marie

suzy fox with flower makeup on green and purple floral background

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Challenge

Suzy Fox's Floral Spring Challenge

hi. Is this is my entry in for Susie AKA Lily trees spring floral challenge here on super great I don't really know how to draw flowers that I know how to grab some from my bouquet and create a little Third Eye blue I wanted to pair the flowers with a vibrant and colourful look I knew that colors get eaten away by my eyes that's why I'm so happy that I picked up the M2 you primer on their lives sail here on super great so thank you so much to attend to you and thank you so much to super great because this eyeshadow primer is amazing I type it into my eyelid I use straight from the pallet onto the brush on to my eyes and it is extremely vibrant very even it is easy to blend out my eyeshadow get eaten away but it hasn't budged it's been on for about 3 hours or so and I can't wait to continue to use this in my everyday

Patricia J 

Amy Granger on spiky patterned background

M2U Founder Amy Granger talks about her time at big box beauty and starting her own brand.

Meet this Ballin on a Budget Founder

Interview

Amy Granger: Founder, M2U

I'm going to talk to you about this product solid primer and it sucks and to you and Nick NYC unique product I applied some over my eyes as you can see I'm not very fond of it I don't like how it feels it's like a sticky feeling he can see so when they say Nae oh yeah but it's a no for me really don't like it

Gabrielle Diane 

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hi Beauties okay so I really wanted to talk about this m2u NYC eye primer I cannot get over it my eyelids are hooded they Kris and I had not seen one budge 1 crease and to you and my C is vegan they are cruelty-free they are paraben-free they are made here in the US in New York City their founder is a woman I cannot like sing their praises enough this is absolutely amazing so what you do is you put the eyelid the eye primer on your eyelid tap it out with your fingers let it dry you don't need to set it on their Shadowsfocus on affordable prices for fantastic products I cannot wait to keep using this I cannot wait to keep supporting this brand absolutely a plus

okay super great friends don't mind my crazy one mascara I I had to jump on the m2u primer train I mean all of my favorite that I watch I do like 90 or a lot of them use em to use the primer they absolutely loved it so of course I had to go ahead and get me some m2u primer for my eye for my eyeshadow lookand to you primer and products are reasonably priced it just lend it out absolutely beautiful e no creasing it's not like super tacky if I could see how it's really going to meet the eye shadow pop I'm super excited to do a look with this I appreciate everyone showing it to me and I really think that if you want to do some looks with your eyeshadow really cleaning out specially with my hooded eyes I suggest

Melissa Lapinski 

if you want to high-quality eyeshadow primer look no further than this MTU $8 eye primer not found an affordable eye primer that works as well as this one I did my makeup at 11 a.m. today and it is currently about to be 6 so it's lasted me the whole work day and honestly I would recommend this one it kind of reminds me of a mix between the rare Beauty eye primer and the Urban Decay Decay eyeshadow primer so a box you can go wrong with this and I will say that it's been very comfortable in the eyes that you can see my eyeshadow looks just like it did when I applied it on this morning

Zameena 

yazzy with blue eyeshadow, yellow curved border

blue background with yellow leaves around the edges

Throw those falsies away and embrace your natural lash

Create a new makeup look without using mascara. Reshape your eyes and try something new by taking focus off of your eye lashes.

Try Going Mascara Free and Trying a New Eye Makeup Look

Yazzy's No Mascara Challenge

this is my entry for the no mascara Challenge on since we were not going to use mascara for this I wanted to make sure I had 8 I look that was exciting and fun and really was able to stand up on its own to do that I use the end to you and my see eye primer as my base to really let those colors pop and Shine the sound was super fun. I would never think to go without mascara on my own so this gave me the chance to try something new which I absolutely love

Ellen

hey Beauties so I did a floral look for Susie AKA Lily trees spring floral challenge yesterday I use the m2u NYC primer and I left the review now I put a little update in the comments section because I did miss speak let's chat one more time about them this is the primer you tap it into your eyelid you do not need to set it once you tap it in it creates an even base and then you just let it drive down and go on with your Shadow my child did not budge everybody needs this it is extremely affordable and it is very very amazing like look at that it is an even basic what I wanted to talk about was I misspoke last video it is designed here in the United States in New York City however it is not manufactured here so I super apologize had to NYC but you guys still need this primer it is amazing

my friends so I'm going to be using my m2u I primer it's very well-loved the words are kind of worn off this because I use it all the time so I know a lot of you are familiar with this one I just put it on right on my eyelid make sure I have enough on there I said I use it all the time and then I rub it right on and with my makeup sponge you can use your fingers of course I prefer not to but sometimes I do just depends on my mood for the day I've got that all on there and in a little bit when I do my review for my eyeshadow palette you'll get to see you know how great it works with the Shadows but it does make a nice face it doesn't crease my eyeshadow lasts and I think that this death

Jessica

hi once I finally got my m u package from my life sale and I'm going to be trying out their eye primer so this is what it looks like when it out it is a little bit later than I'm used to do my concealer but it has the same creamy consistency I do set my concealer because my legs are too crazy to be on set something to do my makeup in the shower before and then be after this is what my finished makeup looks like so far the shimmers in the matter holding out well so I'm going to go out do my things today and then I will check him back in a couple hours later everyone is like 6:41 right now it's been 9 hours to put my makeup on and I'm very impressed normally by the 5th hour mark I see more creasing and I have to look what my makeup off or there's just a tiny bit and so impressed at how long I'm a Cup held up today so I am

hey everybody so I just finished my second episode of my for my book club series timer and it literally was so good I love it so much I also use the Suva palette to create these flowers and designs and then I went in with like a ciate London eyeshadow palette that I had and this is the look we created this makeup is inspired by the ends with us book by Colleen Hoover amazing book check it out and if you want to see my next book club live it's going to be next Wednesday and see what book comes X

Vanessa

Heiner's how are you doing all right so I don't use I primers I use like faces like you know like P Louise Beauty Creations I don't I haven't used like a primer in a long while and when I did use a primer like the normal like primers that we think of it was the Urban Decay one like primer potion it like legit like OG right well I got my van to you eyeshadow primer and this little sets that I got from a boxycharm pop up and and yeah I've been using a lie you said today just super simple nothing like real crazy super easy to apply it's not super crazy at my Shadows really stick I am in pressed

Blaque 

hello beautiful people I wanted to let you know the eye primer I use underneath this eyeshadow that I had as you know I'm to you and my see was a drop we had on super grade a couple of days ago with the amazing blush so I had to tell you guys about this type of crime are of the same brand that I had so the brush looks like this it goes on fairy light but once you put the eyeshadow on top it's sticks for hours I've had this makeup on now for about 4 hours and my eyeshadow still looks just as good as it does when I first put it on so yeah I thought I'd share this with you guys and it's a great product to get fire G2 run do not walk for this product you will not regret it

Jules

hi I wanted to talk about a few more empty you products I used today on my face while you right now the first one is there eye primer I usually use concealer instead of an eye primer I used to use urban decay's like you know I primer but I stopped buying it for whatever reason but I like this you have the Blended in right away so this is how it looks when you put it on at first so it's like a very thick creamy nude color or looks almost white and then you got a blunt right away before it dries upand then once it's dried and you put up some eyeshadow over it makes it a little bit more pigmented and the eyeshadow pot steam power it didn't Kris too much but I was only out not too long for the day so this is my I look it's very neutral you can't even tell

still a little blurry I'm not too bad okay well this is the MTU eye primer when it comes to real quick look how cute he is I love their little logo actually put this one I like the application wand but so a little bit less I don't like applying it this way I actually I could use a mirror but you know Rebel here so I'm going to do eyeshadow with primer here and then without Kai and we're just going to compare the pigment which one is more pigmented y'all I love it make sure you get in the like wrinkles of your eyes I guess

who's that Pokemon its mascarin masquerade as a flying type and it is most known for the bow tie pattern of his wings which I want to focus on recreating for my own I look for the base my eye primer I use my into unici primer to make sure that I had a perfect flat base to take on all of this graphic color and to make sure it wouldn't bleed out and it would stay put I am absolutely in love with the way this turned out it was so much fun to use Pokemon that I grew up with as a child as an inspiration hope you guys enjoy I definitely want to do more of these so fun

grey and purple collage of makeup from broadway celebrities and more

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This May we are focusing on makeup over our other categories. Break out the eye shadow palettes and lip stains to celebrate makeup month.

We're Celebrating Makeup This May on Supergreat

Welcome to Makeup Month

so this is the MTU nyci primary about this in think the grandma holidays it comes with a applicator similar to a concealer which I really like because that makes it really easy to apply so overall I like this one there is a little slight creasing I do have obviously very hooded eyes though so it does require a couple pat-downs to really get it to sit properly overall I like it I think it gives a really nice bass just do be aware that there is a slight Creasey and if you have hooded eyes like

hi don't mind the situation going on it's very humid my hair is her nothing but I want to take a moment of appreciation for the MTU eye primer I have only ever tried another type of primer in my life cries and that is actually part of a pallet it's more of a putty consistency this I would describe as more of a concealer instant see which is actually very nice it lays down a Almost White peachy type of layer to the eyes which makes packing on color very beautiful and easy for today's look I went with like a Periwinkle mix blue and purple and even Silver Shadows it has increasedfor my hooded eyes which have kind of twofold to your than one here usually I should have built in there what this has prevented that

kimberlygisele

hey everyone we are talking about the end to you I primer today about it a few weeks ago and so far I kind of really like that now I have if I go like this I guess I did I some more I lift up my keys some more hooded eyes it is but this is how I look at the camera normally so kind of just want to know to make that clear as to why I need this also it is summer and I do not want my eyeshadow to be running all over the place something terrible ideaall right so this is it by itself and this is it with some eyeshadow it's not perfect it does Kris a little bit before the most part and this New York City humidity I think it's a great job so far out of the I promise that I use

hey super great found how are how are you guys and I'm doing the unboxing of what I got in a couple of days but I'm finally did open it today and this is what I got I got to a.m. to you and yci primer so I'm really excited to use this I've never used the eye primer before so I'm really excited thank you super crates for allowing me to redeem my coins and receive this product and I'm so excited hope to see you guys soon bye thank you

Lupe

this is the m2u eye primer I'm wearing it under my eyeshadow which I applied up about 4 hours ago and you can see it's still going strong must take a look inside the tube this is what it looks like with a doe foot applicator and I'll switch it on the back of my hand for you this is how it looks like on and you may be interested to know that doesn't not dry down clear but leaves a little bit of a pale color the application is very straightforward and leaves no irritation on my II area and so far I think that this is a good product it does its job it's at a good price point and so far I'm really liking this brand and to you

have a good foundation for my eyeshadows I am going to use the MCU NYC I primerokay so I brought the product up in through my eyelid and now I'm ready to add my eyeshadow

Dreesa

so for have a last couple of sessions our lives that I've been doing I've been using the end to you I pray more and it's fabulous like it works so hell with all like even just piling on top of like layering it on top of my eyeshadow that I want to put a different eyeshadow on top so so great it works really well but it mean it's being covered by eye makeup so it Blends out really easily as well but I have really been loving it it's literally until I find another I pray more I like this one has been my go-to so far so it's like 8 bucks on here super great so it is super great

Tau Taumoepeau

I never ever wear eyeshadow without prying my Lids 1st and one of the eye primers in my rotation is the one from m2u NYC I love this comes on a do for applicator because I find that with the ones that come in a squeeze tube of I tend to really over apply it and waste the product but the do foot stop that from happening this has a little bit of a sheer tint to it it looks super duper white off the bat but as you blend it out you can see it turns into a much your color and that just helps to cancel out any discoloration on the lid and help your eye shadows to pop I have incredibly oily and hooded eyelids so it is hard to find an eye primer that really makes Shadows last but this really does help I find that with this powder eyeshadows last extremely well and I get less creasing with cream Shadows but with my eyelids cream Shadows are pretty much always get

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