about face

ABOUT: PIGMENT PLAY
THIS IS: A powerful, one-swipe punch of liquid eye color that delivers bold, buildable pigment. 
WHY YOU WANT IT: The matte liquid formula swipes on easily for a smooth, no-budge, no-smudge finish.
P.S.: All about-face products are 100% vegan and cleanly-formulated.

color

Matte Fluid Eye Paint™

ABOUT: JUICY SQUEEZE
THIS IS: Super glossy, high-shine, nourishing lip balm that instantly melts onto skin, leaving behind a pigmented kiss of color. 
WHY YOU WANT IT: Infused with a deliciously fruity scent and a blend of lip-loving ingredients like pomegranate flower extract + cherry butter to help plump and moisturize.
NASHI PEAR (warm nude)PINK PIÑA (soft pink)PAMPLEMOUSSE (juicy rose)GUAVA CRUSH (pink coral)PEACH PUNISHER (cinnamon peach)WATERMELON TAKE (flamingo pink)BERRY SMASH (spring violet)DRAGONFRUIT FUSION (hot fuschia)ORANGE DAZE (red orange)CHERRY GOOD (cherry red)WICKED APPLE (bordeaux wine)KIWI FUZZ (nude cocoa)THE CRANBERRIES (spiced wood)DATE ME (deep espresso)SIZE:  1.8 g / 0.06 oz
P.S.: All about-face products are 100% vegan and cleanly-formulated.

CHERRY PICK

ABOUT: LONG-LASTING
THIS IS: A long-wearing, lightweight primer that locks down eyeshadows for looks that stay vibrant, crease-proof and smooth all day (and night).WHY YOU WANT IT: This non-drying primer wears comfortably while delivering max shadow staying power and color intensity. Shadow Fix can be used prior to any AF eye formula. 
P.S.: All about-face products are 100% vegan and cleanly-formulated.
12 ml / 0.405 fl oz

Shadow Fix Eye Primer

ABOUT: ENDURANCE
THIS IS: A flexible matte liquid lip formula that delivers long-lasting coverage and a powerful pigment load.WHY YOU WANT IT: It swipes on with one stroke for enduring, intense coverage.
P.S.: All about-face products are 100% vegan and cleanly-formulated.

Paint-It Matte Lip Color

THIS IS: A powerfully-pigmented eyeshadow stick that delivers intense, one-swipe coverage of matte or pearly color with staying power of 10+ hours.
WHY YOU WANT IT:   This award-winning, easy-to-apply eye shadow formula provides long-lasting color for waterproof, crease-proof, smudge-proof wear.
Available in 16 shades – ranging from bold, vivid mattes, to glimmering neutrals + pearly pastels.
P.S.: All about-face products are 100% vegan and cleanly-formulated.
SIZE:  1.4 g / 0.049 oz

Shadowstick

hey guys it's all so to get the white graphic liner look for this Gingerbread look what I used was the about-face shot of 6s has the mat oxide color which is white I have used this thing too. I'm going to have to repurchase but it is my go-to when I need a great white liner you can use it as a liner like that or you can send it out as a base either option works really well with us I also love that as has a built-in sharpener at the bottom so instead of it like wearing down you can really get that point for when you need a highly highly recommend their Shadow sticks I have truly fallen in love with these and the white one oxide is a must

Ellen

welcome to your next challenge so on July 3rd it is Disobedience day and if I learned anything from my mom growing up it was that you have to be good and if you're not going to be good you have to be good at it so this might look like a regular makeup look to you guys but I was trying to think back to a time in my life where makeup was viewed as being disobedient and that is during high school so I wasn't allowed to wear makeup we weren't allowed to wear jewelry like huge jewelry and we also weren't allowed to have our nails painted needless to say I got a lot of warnings I had a lot of detention will half of my detention was because my skirt was too short but you get dressed so here is me attempting to do a makeup look that I wish I would have done Ty school it was the early 2000s so I think it would have been more basic than this

Savannah Scott

so I want to talk about this Shadow stick right here this is the match Shadow stick and color Kill the Lights from about face and I use the Still of the Night and literally it's super pigmented which is hard to find personally for myself for eyeliners like Sal on my waterline I'm some of them just don't look as dark but this is super super dark you can even like smudge it a little bit this is like the tip of it and I think in the base there is a sharpener if I'm not mistaken I could be wrong but yeah I know this is super super like soft pigmented you can smudge it for like a really like sultry look I love this like love

Kendall Jackson

lush store with bath bomb and rainbow pool

Halsey dropped prices for her brand, about-face, Amber Heard Made false statements about the makeup she used, and more!

Everything Else

The Beauty Breakdown - April 29, 2022

so I created this look using the about-face shadow stick so I have three of these I have the trio this shade is like a kind of ugly cool green called aliens are real and then said this is kind of a burnt yellow called Ready Set saffron so I can stick a saffron color so I did a sort of Kriss Kross look starting with green into yellow and then the opposite on the other side I guess that's disobedient to two mismatched but that's kind of what everyone is doing these days so I have the makeup I have my nails done I have jewelry on and I'm talking to my principal who hated me in high school and I'm saying

do disobedient means a lot of different things to different people so I want to hear you guys has stories tell me about the beauty looks or the hairstyles or the nail styles that you guys weren't allowed to have whether that's like at school at home at work and just go all out and say the story tell us what you use to achieve that look and I truly cannot wait to hear this here's with a shadow sticks look like by the way I've been using these a lot there so easy to use I love them they're super big mintedand yeah you kind of just turn them up I'm really excited about about face I am so sick of celebrity Beauty Brands but I feel like this one is really doing things differently and they're making a lot of really cool products so I also want to know if you guys have tried any about face products so make some reviews

all right so I know this looks a little bit like blocky but I am going to take eyeshadow from this palette afterwards and sort of blend it out around the colors so that it looks more like diffused now I'm going to do the yellow bass and I'm going to use the about-face shadow stick I really like to use these about face products as bases and then I'll put like a powder on top they just like they really stick to powder super wall so I'm going to do this yellow in the middle and then I'm going to buff it out Cami the mistake of like not activating the pencil so it was kind of dry when I put it on there we go all right this looks crazy but I'm going to use powder and make them blend in better

so I've acquired the about-face out of 6 in a couple different colors on the one I'm wearing right now is called Inferno which is 8 Hurley orange color I love these cuz they are super quick and easy to apply I usually use my finger just to kind of like blend out a little bit or you can wear it as like a take on a graphic liner but the state so well once they dry down on which doesn't take long at all I also have the mat and oxidized which is this beautiful white shade and I ate just always using when I need a good white paste and in the bottom they even include a little sharpener so you can always get the perfect point I need these in so many other colors cuz they are just so fun and easy to use

about-face matte eye paint on grey background

Here's what's new with Halsey's brand, about-face.

Halsey's brand, about-face, just released new colors for existing products and a new eye primer. Check it out.

Check Out Their New Colors and Let us Know what you think.

About-face Releases Whole New Line

use this about face Shadow stick in Chaos Theory to elevate my I look a little bit so I put it on my upper lash line and in my crease here's a Swatch these are so easy to use it almost feels like coloring and they even seem to be budget proof I'm definitely going to have to get more colors

Kristal

this is my entry for the Harry Potter challenge currently being held by plantiful Beauty AKA Patricia I don't know much about Harry Potter but I took a quiz online and it said that I would be long to the Gryffindor House do the colors for the house of Gryffindor or this like reddish burgundy which I have on and a gold and that is what I based my makeup on as you can see I have some burgundy matte or Corner some golden the inner burgundy lipstick and I added some gold highlights a little bit of bronzing around my face and then I figured my natural hair would be great for this because the icon has like a lion on it so it went really messy with my brows and this is my natural main just like a lion okay I couldn't see anything but I use the shadow stick by about face in the shade Chaos Theory to get that yellow line under my eyes and also the inner corner

hey potterheads my name is Patricia a k plans for beauty and I am hosting a challenge here on the super great. All you need to do is create a review between now and 9 p.m. Eastern Standard Time May 17th when I go live I will be announcing the winners this is all you need to do create a review here on the app inspired by Harry Potter it could be a character Harry Potter house it could be a simple it's very simple I promised everybody who enters this challenge will receive 22 points for me the winner a little bit more and my top winner will receive a little something something from me to them and in case you were wondering I went in with the about-face shadow stick pearly underneath my brow bone inner Corner little bit on my cheeks I mean it's stunning

Patricia J 

hey we're going to trying the about-face shadow sticks so let's get started he was turning his cute cute blue on the inside it's a very shiny because you did say yeah it kind of kind of why does whitish take a little blue tint turn on the outside with his black out of there two Shades of Black this is the sparkly one cuz your girl like some glitter I'll look at that beautiful line if I really bad like I'm doing it is as if I don't look I added some mascara and eyeliner so these Shadows texts are like a cream but they don't feel too like thick or too heavy I will say I got a little bit stuck in my eyelashes which is kind of annoying to like her ass Cara on just be careful but overall I think I look cute

Gaby Messino

so I went and also I'm becoming so I should probably finish up and clean on my lower lash line and on my waterline I added this one which is called creature and I just went and get on my waterline and because there was already some of this it wasn't too blue and it kind of matches the highlighted kind of neon green part here cuz I want that to be the main focus of itso let me finish my lips and get dressed and I'll be back for a review

Sarah Jade

hello beautiful people so before I took my makeup off for the night I was playing around with some products that I got from super great thanks to the scoops and the gift cards I've won and thanks for the referral program and all that good stuff that's super great like blesses us with so I put on some of the about-face Shadow stick in the shade in dreams as you can see up there and then I just did like a wing like a messy Wing or whatever wing and just tell him to the playroom before I took the rest of my makeup off I love every single about face product I have ever tried Eliza is not kidding like she like Halsey Selena Gomez I like these are my favorite like celebrity Brands right now just a couple of them but

Arianna

hello beautiful people so here I have the about face Matt Shadow stick in the shade in dreams and yes this is made in Italy it's is vegan and cruelty-free okay I already did just watch you as you can see that right there is a Swatch of that okay that's the shadow stick I bought it the shadow stick to go over the mat fluid I paint in the shade everything now which is that so now what I'm going to do is do a Swatch going over the map fluid I paint with this Shadow stick and I'm going to come back and show you what it looks like okay on the left you got the shadow stick in the middle you got just the fluid I paint and write in between you got a mixture of the two

hi guys so I'm reviewing the about-face shadow sticks I have them here in two shades the pink one is called the Baroque and orange one is called Inferno so I'm just going to go ahead and apply to so you can see what they look like on okay so now you can see them on you can see that the pink one is a lot fainter in the orange I had to put several layers on for that to really show up and the orange one is a little bit more pigmented but the thing is is that neither of them blend that will the formula feels very creamy and nice but it stays on and it is not easily bendable but the color is very beautiful I really especially love the orange

Teresa

for my makeup look today I used this gorgeous Shadow stick by about face this Shadow stick is a metallic finish but they also come in math and these are just super easy to apply super easy to blend out with your fingers if this is the shade in Baroque and as you can see it is super gorgeous and reflective on the eyes I definitely recommend checking these out I think they're super great for every day look so you can just put on what is a metallic shoes on the lid and blend it out or there's a ton of really bold colors that I think are really good for Creative Lux

About-face is now available for purchase on Supergreat! Pick up your favorites now!

About-face is now available for purchase on Supergreat! Pick up your favorites from this brand founded by singer/songwriter Halsey.

What Are the Best Products from About-Face

Retail Roundup: About-Face

hello super great a look at these beautiful eyes that I just did I used the about-face shadow stick what I got in my big about face package that I ordered upon launch on super created the prices are amazing the formulas are amazing so let's talk about it so this is the shadow stick it is in very creamy lightweight formula I got it and I wanted a natural color something I can wear everyday so I got it in a miracle Mimosa one of their pearly colors which is his beautiful shine very good Shimmer and because it's a stick you can do really targeted application if you want or you can really blind it out which is what I did it adds is very very Natural Glow all throughout the eye I put a little bit of a darker powder on the corners so give it more of a look by I absolutely love it I can't get over how creamy this formula is how easy it is to apply and just how natural look so deafening to be fine more of these

Maggie Gibson

okay I just did an about-face First Impressions on the fluid I paint mats and I put it on my hands and I also got the match Shadow stick in this beautiful kind of like yellow mustard e color and I'm really excited I just got on my hand and ran into a little comparison review it looks really pretty I wish you could see it with better light but it's super bright but it went on really easily obviously it's not smudging too muchand honestly texture wise they both look really nice which is great to know cuz I've had pencils before that just because of the pigmentation like in the product gets really like flaky and just you know there's a lot of primer that has to go into it before but just on Clean Skin both of these look really good I highly recommend about face they were amazing colors and I really love them

hello beautiful people so here I have the about face Matt Shadow stick in the shade in dreams and I bought this to go over the max fluid I paint in the shade everything now so yeah I have already posted reviews on the other one broke do I have

yazzy with blue eyeshadow, yellow curved border

blue background with yellow leaves around the edges

Throw those falsies away and embrace your natural lash

Create a new makeup look without using mascara. Reshape your eyes and try something new by taking focus off of your eye lashes.

Try Going Mascara Free and Trying a New Eye Makeup Look

Challenge

Yazzy's No Mascara Challenge

this man 34 yazzie's new mascara challenge I want to do bit of like a downward I do you say about the shadow stick because it's kind of nice shiny Brown I just wanted something a little bit subtle as a put under my eyes a little bit just give a little highlight interview with this is it

Shadowstick

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