Tower 28 Beauty

A soothing, purifying, and repairing daily rescue spray for angry, stressed out skin. 100% Natural. Dermatologist Tested. Clinically Proven.
SOS has received the National Eczema Association's Seal of Acceptance™ and is safe for all skin types.

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SOS (Save. Our. Skin) Daily Rescue Facial Spray

BeachPlease Luminous Tinted Balm
This Product Is: a multi-tasking tinted balm for lips and cheeks
Good For: all skin types including dry, mature, sensitive, blemish-prone, combination and normal
Why We Love It: Tower 28 BeachPlease Luminous Tinted Balm delivers long-lasting, buildable color in a luminous, second-skin finish. This silicone-free formula is made with skin-loving plant-based ingredients like green tea extract and aloe vera extract that gives a skincare boost with every application. Inspired by the colors of the Santa Monica sunset. No cakiness, no harsh lines –  just beautiful, sun-kissed skin.
Shop BeachPlease Luminous Tinted Balm in 7 Shades:
Magic Hour: sun-kissed rosy nudeHappy Hour: sun-kissed coral pinkGolden Hour: sun-kissed orangeRush Hour: sun-kissed peachAfter Hours: sun-kissed berryPower Hour: sun-kissed terracottaOffice Hours (NEW): sun-kissed mauve

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BeachPlease Luminous Tinted Balm

A 2-in-1 mineral sunscreen foundation with broad spectrum UVA/UVB SPF 30 protection. SunnyDays evens redness, combats blue light pollution and soothes UV-stressed skin while maintaining a natural finish so your freckles, moles, and real skin can have their moment in the sun! Designed for problem/sensitive skin.
Extra exciting! SunnyDays is the 1st and only complexion makeup with the National Eczema Association's Seal of Acceptance. SunnyDays is safe for all skin types, including sensitive skin.
Alcohol-free, fragrance-free, + safe for sensitive/problem skin. Dermatologist tested, non-comedogenic, gluten-free, vegan + cruelty-free.
14 flexible shades with light-medium buildable coverage and natural finish. No white cast or oxidation.

How do I use it?
Use daily as the last step of your skincare to protect with broad spectrum SPF 30 and the first step of your makeup routine for light-medium buildable coverage.
Light/Sheer Coverage (to even out redness, discoloration)
- Apply with fingertips and blend out.

Medium/Buildable Coverage (to cover blemishes, discoloration)
- Tap on with a dampened beauty sponge, foundation or stippling brush. Tap to layer for higher coverage.

Ingredient Highlights
Non-Nano Zinc Oxide: 100% mineral sunscreen filter to help protect from UVA/UVB damage and suitable for sensitive skin.
+ Protective and supportive ingredients sourced from California deserts where they thrive in extreme climates.

Prickly Pear: Reparative + helps protects from blue light pollution
White Sage: Anti-inflammatory + helps neutralize free radicals from the sun
Aloe Vera: Soothes and calms UV stressed skin

What else should I know?

14 shades named after all our fave SunnyDay hangouts in Los Angeles!

05 Fairfax - Fair with pink undertones
10 Larchmont - Light with yellow undertones
15 Melrose - Light with neutral undertones
20 Mulholland - Light with warm undertones
25 Ocean Park - Medium with neutral undertones
30 PCH – Medium with golden undertones
35 Point Dume – Medium with warm undertones
40 Runyon – Tan with warm undertones
45 Silver Lake – Tan with neutral undertones
50 Sunset – Tan with golden undertones
55 Temescal – Deep with warm undertones
60 Third St – Deep with neutral undertones
65 Topanga – Deep with warm undertones
70 Venice – Deep with cool undertones
SunnyDays packaging is made from 60% PCR (aka recycled plastic!) to help divert waste from landfills and reduce the end-user responsibility associated with recyclable or compostable materials.

SunnyDays Tinted SPF Sunscreen Foundation

SuperDew Shimmer-Free Highlighter Balm
This Product Is: a clear highlight balm with no shimmer or glitter for that no-makeup makeup, glassy, luminous skin-effect.
Good For:﻿ SuperDew has received the National Eczema Association’s Seal of Acceptance™ and is safe for all skin types
Why We Love It: Tower 28 SuperDew Shimmer-Free Highlighter Balm is infused with skin-loving ingredients like hydrating aloe and calming green tea extract that work to soften and condition the skin with every dewy application for a natural, lit-from-within glow.  Formulated without mineral oils, petroleum or silicones, this use-anywhere balm features no shimmer, no glitter, no daytime disco -- just glossy luminous skin.

SuperDew Shimmer-Free Highlighter Balm

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These two brands are doing it right in a holy grail-packed bundle with a charitable bonus!

Lunar New Year 2022 is upon us, and beauty brands should do more than just print red packaging. Cocokind & Tower 28 are giving back with a collaborated bundle that gives back to the AAPI community.

Cocokind & Tower 28 Collab on a Lunar New Year Bundle That's More Than Just Red Packaging

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Cocokind & Tower 28 Collab on a Lunar New Year Bundle

ShineOn Milky Lip Jelly
This Product Is: a non-sticky, moisturizing lip gloss with the perfect shine 
Good For: all lip and skin types, especially sensitive, dry or chapped lips
Why We Love It: Tower 28 ShineOn Milky Lip Jelly offers the perfect shine, with the nourishment and comfort of a balm and a touch of color. Formulated with plant-based ingredients including apricot kernel and raspberry seed oils to nourish lips, this gloss feels like Tower 28 bestselling ShineOn Lip Jelly, in 4 new shades.
Shop ShineOn Milky Lip Jelly in 6 Shades:
Pistachio: semi-sheer, milky nude pink Oat: semi-sheer milky peachy pinkCoconut: semi-sheer, milky rosy pinkCashew: semi-sheer, milky rose brownAlmond: semi-sheer, milky chocolate﻿Sesame (NEW): ﻿semi-sheer, milky mauve

ShineOn Milky Lip Jelly

this is Tower 28 Shinola jelly I have it any color Fearless this is one of my favorite lip glosses when I apply it it just like Smooth out the lines on my lips please my lips are very shiny and it really does have like this chili consistency I would say let me show you this is a little tint on my lips and it's so smooth and shiny this is like my perfect lip gloss honestly it is a little expensive I know they retail for like $16 in Sephora however it's worth it I can't believe I'm actually going to finish this I really don't finish the bus too much so this says alot if you haven't tried this buy it get it they also have the Milky ones that I need to try

Lynn

hello so I got the tower 28 leave jelly in shade spicy I love the Wanda super grade hard for we work job so I had to get this shade and I also have the clear one so it's a very sheer Redbud it's really beautiful I love it Mick fiscina I'm a fan of like lip glosses lip oils and lip jelly so this one is super cute so if you want

hello everybody today I wanted to do a review on the tower 28 shine on milky lip gloss in the shade Oates it's this very Brown peachy nude color and first off my skin so if you guys already know this is one of my favorite lip gloss for me was all in all time is so lightweight like a lip balm that still gives you that lip gloss shine as you guys can see I pair this with the colour-pop BFF 3 lip liner and it just looks so beautiful if you guys can see it's like so natural but it's just like a blur as my lipsjust like you can't even see any lip lines I love it guys this shade also is really nice with any nude lip this with a warm nude liner so beautiful I think you guys should pick it up $14 to for very

the last product I thought of you is tower28 lipgloss and the color of magic I currently have it on and first thing I noticed is it taste like coconuts second thing I noticed is it slide on the lip so I don't really feel like I have a lip gloss on you know how some of them kind of like have a sticky consistency it doesn't have a sticky consistency which I'm loving you like even if I smack my lips that is like no like transferring between stop this girl might. The new lip gloss go to because I hate like a transferable or like heavy lip gloss and also comes in a cute clear packaging which I'm sold on but yes shine on lip jelly it really feels like a jelly the consistency is perfect and if there's an extra one definitely cop

Kendall Jackson

this is one of those products that I was like don't need it don't want it it's overhyped not going to buy it well I bought it and now I can't live without it everyone I know who has this has it in the shade cashew and I'm 100% that person that's like everybody has that shade I don't want it so I caved in but I got the shade almond instead and I'm so glad I did because it's like more of a cool toned neutral ground where is cashew is really really warm but it's sheer enough to the point where the cool tone doesn't translate as like grungy on the lips it's just it's really nice all apply it the tetris perfect it's not too thick not too thin it's got a good slip to it but I don't have to constantly reapply there's no added fragrance but that faint smell is so

Mona Marie

add super great. Another thing I wanted to talk about is this tower28 lipid jelly it's so cute like forcing the packaging setting actually what I'm wearing right now it's hard to apply this cuz I was looking at my phone but I'm I can do a quick to watch really close out of this is the applicator by the way was just like a flat applicator which I feel like it's quite unique for a lip gloss this is kind of the colors of kind of orange you this is fire I can't remember if I already said the state or not but this is fire it's a very like oranges shade I really been digging like lightly orange a shape recently like my other favorite like lifting of the moment is this Merit one and this is in the shade America's so I'll just watch that I feel like these two are very similar to my natural color but just like different like intensity so if you have this marijuana this is just like this is fi

Vina

everybody so I've got the tower28 Milky lip jelly in the sweet almond on my lips right now you can see it's like a brown shade it provides a nice wife of color me show you what this looks like it's nice and brown and here's what it's watches like beautiful so pretty I thought so many pink lipsticks and glosses that it was nice to get something else it's a little different this like chocolatey Brown mocha Kahlua color yeah it's not sticky it's not tacky stuff doesn't like flying stick to my face it's so nice can remember how much does it cost but love this

Zameena 

going to go in with the flash on this one because I want y'all to see what this looks like a real flying I have no words just getting have a lot of work so this is cashew the tower 28 Elite jelly and for a while this was like my top top top lip gloss it's still in the top two but it just it's so smooth there's nothing like it that I've tried yet I've seen online that it complements so many skin tones this is part of their just melt glue they have the regular colors and then they came out with a just milky collection which are more of these kind of nerdy type of shape I love me just like a PT brownie could have nudity type of color this is just warm enough to wear it complements a brown lip liner really well it's just like an everyday go to

kimberlygisele she/her/hers

I'm very excited to introduce you to the tower 28 shine on the jelly and the brand new shade magic and one of my favorite things about this product is that it feels the one feels like a paintbrush I don't know if it's intentional but like you can kind of see the doe foot is really flexible and so I just feel so soft going on I love it you can see it's not sticky at all and just feel so smooth and soft and has a very very subtle gold Fleck it's comfy and easy it smells good it tastes good it feels good so what's not to love

Eliza

good morning I'm just going to quickly try on for the tower28 shine on lip jelly and this is the fire color it's the orange I why I love this place and so I wanted to try something with a little pigment so let me try it on for you so I think it has like the perfect amount of pigment were you could wear it on his own just like this or you could put it over a lipstick and it wouldn't super alter that shade but give it to some brightness so I think it's perfect this glass is all so it's not sticky it's beautifully shiny I can reapply this at my desk all day and it doesn't get kind of pili and and Yaki so I love it.

Emily 

okay so to finish help me look I'm going to use our tower28 Milky jelly glass in almond and I'm old and I'm going to lighten my lips with BFF to money fast 43 at so I really like to use BFF to on the days I don't want to have like a super intense contoured lip but it does give enough to finish Angelique Define so now I love my lip gloss so we dropped with my phone a little bit but this is the final look for today I'm going to add falsies but pretty much done I hope you had fun and getting ready with me and I hope you have a good day

Celeste

so this is the tower 28 lip jelly and this is in the shade cashew I've been really actually enjoying this when using a lot more lately feels so good and smooth and it's hydrating on my lips I really like a lot has some good stuff in it for your lips also definitely a great little product can't wait to get more of these and different shades I'm so excited definitely recommend this and I had to use the shade at first cuz I wasn't sure about it cuz it is a little bit on the brown side but I think it actually goes pretty nice

Taylor 

I thought I would do my very first review on one of my Holy Grail products and that is the tower 28 lip jellies and specifically this is the tower 28 milky lip jelly in the shade coconut it is such a stunning shade it's very nourishing on the lips and I have it on right now and it's just absolutely beautiful and I recommend it to everyone it's nourishing it's shiny it's the perfect gloss

Rainier Cramer 

hey spray so this is the tower 28 lip jelly this is the shaped XOXO I absolutely adore this lip gloss so this is basically a really really bright pink color but honestly it looks Supernatural even though it looks super brain that too because it is a semi-transparent lip gloss so I'm not the only what's right now so I thought I'd show you guys how this looks as I apply it so as you can see it just added a tad bit of color to my lips it's natural enough that I could definitely wear this to work or anywhere formal it's not like really in your face bright pink I just think it's such a beautiful color and there's so much shine and feel so hydrating on the lips say I'm tired 28 did amazing with these

Jasmine

okay so this is the power of 28 the plug and I'm right right on it smells good it's more like I got like a coconut type of smell and I like it I like it this is asking my first time seeing it and I'm ready to a fan of Lucas I love it death will we be getting more

akiya moore 

except I have another product from tower28 this is their lip jelly in Magic again this is another reward from super great thank you so so so much so the first thing I want to mention is how cute their packaging and branding is aside from that I love this product it feels really hydrating on my lips and it's not even sticky at all as someone who is a lip gloss fanatic I think this is outstanding and you should definitely pick it up if you can also the color is so unique I have nothing like this in my collection

emily

excuse my bangs poking out of my ponytail but to finish off my look today I like I said in the last reviews I'm super glow except for my cheeks and my lips I'd like to add a little bit of shine and I'm going to use the tower28 shine on lip jelly in the shade magic I am really trying to use more of the products I've gotten from Super grade and talk about them or because like honestly I kind of sleep on them and it's gloss is not to be slept on it is a beautiful clear formula I love the packaging and I'm just going to zoom in a little bit and apply it for you guysthis formula is so smooth and creamy it just Glide right on and kind of almost has like a lip oil feel this is a awesome

Yasmine Alexandra

so this is the last hour 28 product I'm going to talk about and this is their lip jelly and is in the shade magic and that shade cannot be found online yet because it is not released but as you know we love releasing products on super great so this is like an amazing lip gloss the applicator is doe foot and it's like bendy and soft and quite big which is now I find the new standard sort of for lip gloss and it smells sort of like sugar cookies it smells really good and it sort of gives you this like natural glossy look so this shade is sort of like holographic but on the lips it looks a little bit more natural it just has a little Sparkle in it and again this entire brand is for sensitive skin and for people with eczema I have a dermatitis patch right under my lips and I don't feel anything

Savannah Scott

I was super excited to find out that this was going to be a super great reward because I've been dying to try the tower28 live jellies for the longest time everyone Raves about them and this one's in the shade magic so it's very glittery but I'm going to try it on for the first time for you guys I can already tell that I love the formula it's not sticky at all and it looks super glossy on the lips the gold glitter is actually a lot more subtle than I thought which I really liked and it smells amazing kind of like vanilla and pineapple a little bit beachy but also sweet definitely a new favorite and I want to try out the painted birds in snow

Taylor

I'm going to review the start 28 shine on lip jelly this is I have cashew and almond here cashew is Rose brownie shade and almond is just Brown nude shade I love both of these two and I'm going to put this on so this is cashew and this is almond I think these are both are good for everyday shade but like I prefer to use almond in like fall winter time this one is just like a whole year round color I like these because it's not sticky at all and it's like hydrating so I don't really like glasses but these are the two that I can use and I'm going to love forever it's really nice and Sephora has sale Vib sale right now so wild as hell is going on get those two

I'm going absolutely nowhere but I wanted to change my shirt I did her eyeshadow as well a little purple pink and orange she requested and I wanted to talk about this tower28 with jelly that I love so much in the shade Fearless let's do a little demo I absolutely love the supply house and this cute mirror that I got from super great thank you super great it is so cute from the care of moon week so this is glasses really my all-time favorite I love how hydrating this is it's so shiny never sticky keep reapplying it never feels like it's too much I got to try those milky one because I'm sure they're all so bomb

finishing this get ready with me with the tower28 shine on lip jelly and the shade magic I got it as a super great reward and this is the first time I'm going to be using it so here it is I really like the packaging I'm a sucker for Clear packaging I love anything that's clear she has golden flex and I think it'll go really well with my highlighter so I already applied ityou can't really tell you can't really see the little Shimmer's but I really do like how it feels on my lips this is the applicator and let me just put a little bit on a little bit more Nice & Smooth I really enjoy it actually try it out

Janna K. Ramos Ramos

very mad hey sorry thumbnail can't we just stop hurry she ate this color I'm telling you you just sleeping on the tower 28 lip glosses get yo hands on it life big lips do not lie when I say they juicy baby they to see if you are a lip gloss person baby you yes ma'am yes ma'am can I get off today

this is Harrison age shine on milky lip jelly in the shade cashew I have tried on their regular with jellies however not the Milky one and this is a nice hot sick fragrance-free allergy tested vegan and cruelty-free lost I like how this place is a little more pigmented but still leaves that nice shine that the lift Kelly's do and it has five nursing oils that help to soothe and protect the lives like raspberry seed oil and avocado oil and there are five other colors but this is me color cashew is cuz it's really true colors though I love how beautiful they are there never sticky

everyone's so today I want to tell you all about the tower 28 lip jelly this is Anna Shea coconut and I've worried all day and I absolutely am loving it so I've applied at three times but that's pretty good for me because I have to talk a lot at work so it does stay on for at least 4 hours and it just makes my lips feel so hydrated and the packaging is super cute so it comes in a clear tube and then you just twist off the cap and it comes out like this and I'm just going to reapply little as you can see it's super shiny it's not like two pigmented but it's just perfect for like everyday wear and it's not sticky at all it goes on so smooth it feels like Silk like when you rub your lips together it literally feels like butter

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