about face

ABOUT: PIGMENT PLAY
THIS IS: A powerful, one-swipe punch of liquid eye color that delivers bold, buildable pigment. 
WHY YOU WANT IT: The matte liquid formula swipes on easily for a smooth, no-budge, no-smudge finish.
P.S.: All about-face products are 100% vegan and cleanly-formulated.

color

Matte Fluid Eye Paint™

ABOUT: JUICY SQUEEZE
THIS IS: Super glossy, high-shine, nourishing lip balm that instantly melts onto skin, leaving behind a pigmented kiss of color. 
WHY YOU WANT IT: Infused with a deliciously fruity scent and a blend of lip-loving ingredients like pomegranate flower extract + cherry butter to help plump and moisturize.
NASHI PEAR (warm nude)PINK PIÑA (soft pink)PAMPLEMOUSSE (juicy rose)GUAVA CRUSH (pink coral)PEACH PUNISHER (cinnamon peach)WATERMELON TAKE (flamingo pink)BERRY SMASH (spring violet)DRAGONFRUIT FUSION (hot fuschia)ORANGE DAZE (red orange)CHERRY GOOD (cherry red)WICKED APPLE (bordeaux wine)KIWI FUZZ (nude cocoa)THE CRANBERRIES (spiced wood)DATE ME (deep espresso)SIZE:  1.8 g / 0.06 oz
P.S.: All about-face products are 100% vegan and cleanly-formulated.

CHERRY PICK

ABOUT: LONG-LASTING
THIS IS: A long-wearing, lightweight primer that locks down eyeshadows for looks that stay vibrant, crease-proof and smooth all day (and night).WHY YOU WANT IT: This non-drying primer wears comfortably while delivering max shadow staying power and color intensity. Shadow Fix can be used prior to any AF eye formula. 
P.S.: All about-face products are 100% vegan and cleanly-formulated.
12 ml / 0.405 fl oz

Shadow Fix Eye Primer

ABOUT: ENDURANCE
THIS IS: A flexible matte liquid lip formula that delivers long-lasting coverage and a powerful pigment load.WHY YOU WANT IT: It swipes on with one stroke for enduring, intense coverage.
P.S.: All about-face products are 100% vegan and cleanly-formulated.

Paint-It Matte Lip Color

*FREE US SHIPPING*
ABOUT: PRIME TIME
THIS IS: A liquid eyeshadow collection featuring 3 primary-colored shades of Matte Fluid Eye Paint, plus 2 additional shades to lighten or darken your colors, allowing you to create your own custom eye shade.

FEATURED PRODUCTS:Matte Fluid Eye Paint: A powerful, one-swipe punch of color that delivers bold, buildable pigment. 
THE PRIMARIESScream of Consciousness Primary RedIt's Blitz  Primary YellowNo Queen Blues Primary BlueWhite Noise WhiteArt of Darkness Black
P.S.: All about-face products are 100% vegan and cleanly-formulated.

Matte Fluid Eye Paint™: The Primaries Bundle

More about face Products

More about face Products

Matte Fluid Eye Paint™: The Primaries Bundle

Sitemap

Learn

Contact us

Get the app

Join the community of real people reviewing the beauty products that work for us.