about face

ABOUT: JUICY SQUEEZE
THIS IS: Super glossy, high-shine, nourishing lip balm that instantly melts onto skin, leaving behind a pigmented kiss of color. 
WHY YOU WANT IT: Infused with a deliciously fruity scent and a blend of lip-loving ingredients like pomegranate flower extract + cherry butter to plump and moisturize.
NASHI PEAR (warm nude)PINK PIÑA (soft pink)PAMPLEMOUSSE (juicy rose)GUAVA CRUSH (pink coral)PEACH PUNISHER (cinnamon peach)WATERMELON TAKE (flamingo pink)BERRY SMASH (spring violet)DRAGONFRUIT FUSION (hot fuschia)ORANGE DAZE (red orange)CHERRY GOOD (cherry red)WICKED APPLE (bordeaux wine)KIWI FUZZ (nude cocoa)THE CRANBERRIES (spiced wood)DATE ME (deep espresso)SIZE:  1.8 g / 0.06 oz
P.S.: All about-face products are 100% vegan and cleanly-formulated.

color

CHERRY PICK

ABOUT: PIGMENT PLAY
THIS IS: A powerful, one-swipe punch of liquid eye color that delivers bold, buildable pigment. 
WHY YOU WANT IT: The matte liquid formula swipes on easily for a smooth, no-budge, no-smudge finish.
P.S.: All about-face products are 100% vegan and cleanly-formulated.

Matte Fluid Eye Paint™

ABOUT: ENDURANCE
THIS IS: A flexible matte liquid lip formula that delivers long-lasting coverage and a powerful pigment load.WHY YOU WANT IT: It swipes on with one stroke for enduring, intense coverage.
P.S.: All about-face products are 100% vegan and cleanly-formulated.

Paint-It Matte Lip Color

ABOUT: EVERGLOW 
THIS IS: Shimmer-loaded, smooth mousse eyeshadow that doesn’t crease, crack, transfer or fallout. 
WHY YOU WANT IT:  This multidimensional, buildable formula shifts color in the light with intense color payoff and pearlescent-finish. Infused with soothing marula oil. Designed with super-fine glitter — never chunky, gritty or sandy. Long-wearing, waterproof, smudge-proof 
NEW LOOK:  Same best-selling formula, now comes in a fresh NEW pack that’s easier to stash and store. Look familiar? It’s the same unique design as our iconic Matte Fluid Eye Paints, but with a shimmering, color-matched finish. 
P.S.: All about-face products are 100% vegan and cleanly-formulated.

Fractal Glitter Eye Paint

ABOUT: POWER PLAY

THIS IS: Amplify, lengthen + lift lashes for a flake-free, smudge-proof finish. This multi-tasking, all-in-one mascara primes and delivers intense volume. Its unique, elongated brush lengthens + separates lashes (even the shorties) for a fully-fanned-out effect. 

WHY YOU WANT IT: 

 98% agreed the mascara did not flake*
94% confirmed the product wore for up to 14 hours*
92% noticed immediately fuller lashes*
91% agreed the mascara built dramatic volume*
87% agreed lashes looked visibly longer*
Strong-hold formula that won’t transfer, flake or smudge

Formulated as an all-in-one primer + mascara
Infused with: Vitamin B5, Coconut Oil, Vitamin E + Castor Oil for extra conditioning + care to lashes


*In a consumer study conducted with 35 participants between the ages of 18-49

P.S.: All about-face products are 100% vegan and cleanly-formulated.
SIZE:  13 ml / 0.43 fl oz

Volumizing Mascara

More about face Products

More about face Products

Volumizing Mascara

Sitemap

Learn

Contact us

Get the app

Join the community of real people reviewing the beauty products that work for us.