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Gaby Messino

Axiology Founder Ericka Rodriguez talks about her experience in makeup and creating a cruelty free brand that's good for animals and the environment

Axiology Founder Ericka Rodriguez opens up about the vegan lip brand

Interview

Ericka Rodriguez: Founder, Axiology

AXIOLOGY

Super Fan Pack
This Product Is:﻿ a full collection of 14 plastic free crayons for eyes, lips and cheeks
Good for: all skin types including dry, mature, sensitive, blemish-prone, combination and normal
Why We Love It: Axiology Lip-to-Lid-Balmies Super Fan Pack are a multi-use, where-anywhere crayon that range from cool, icy shimmers to warm and vibrant hues. These crayons hydrate and nourish skin like a balm thanks to oils and antioxidants such as elderberry, hemp and plum oil. These balmies are completely zero waste – meaning they're tube and cap free, making them appear mini but they are standard lipstick size and don't add trash to the planet! Made from up-cycled materials, crayons are wrapped in paper and rest in a recyclable carrying case.
Shade Descriptions:Cherry– Burnt berry with warm, earthy undertones.Nude Plum– Soft, muted rose with a hint of plum.Rosé– A frosty nude with a hint of rosy.Strawberry– A clay-orange base with a strawberry jam finish.Clementine– A barely there orange meets a shimmery nude.Peach– Peachy pink with a golden sheen.Raspberry– The perfect berry fuschia rouge.Sorbet– A perfect powder pink with cool undertones.Watermelon– Watermelon lollipop with a sweet dewy finish.Cinnamon– Rose-hued copper with warm orange undertones.Frosting– A pearly white shimmer with a frosty highlight. Champagne–  Golden sparkling wine with a subtle dewy glow.Caramel– A sunset gold with warm copper undertones.Chestnut– Radiant bronze with a glowing copper sheen

size

Super Fan Pack

axiology is a brand I've been dying to try out for the longest time so I finally took the plunge and purchased beat superfan pack of their lifts the lid bami's this site that comes with every single shade of their bombings which are a really cool multi-use stick product and this is what the set looks like so you get 14 amazing Shades most of them being the regular bami's formula and then these for over here are the highlighters I haven't tried every single shade yet but so far I really like all the one I had used and as happy as I am to have every single color the only downside I can think of buying this whole set as opposed to individuals is that if you do choose to travel with them since they are a packaging free product it's really hard just to bring like one pencil with you but honestly I think it's totally worth it to buy the whole set cuz it's an amazing

Lip-to-Lid Balmie
This Product Is: a 3-in-1 crayon for eyes, lips, and cheeks. Totally plastic free!
Heads up: This zero-waste product appears small because it’s tube and cap-free (i.e. no packaging) but it’s the standard lipstick size at .12 oz. 
Good For: all skin types including dry, mature, sensitive, blemish-prone, combination and normal.
Why We Love It: Axiology Lip-to-Lid Balmies are a multi-use, wear-anywhere crayon and can be used anywhere you want to add a little color. These crayons nourish and hydrate skin like a balm thanks to oils and antioxidants such as elderberry, hemp and plum oil. Balmies are zero waste, which means they don’t add trash to the planet - they're tube and cap free, making them appear mini but are the same size as a standard lipstick. Crayons are wrapped in paper and rest in a recyclable carrying case that's made from up-cycled materials.  
Shop Lip-to-Lid Balmies in 10 Shades:
Cherry: burnt berry with warm, earthy undertonesClementine: barely there peach meets a sweet, shimmery nudeNude Plum: soft, muted rose with a hint of plumPeach: peachy pink with a golden shimmerRaspberry: perfect berry fuschia rougeRosé: frosty nude with a hint of rosySorbet: perfect powder pink with cool undertonesStrawberry: jammy orangey-red with a subtle shimmerWatermelon: watermelon lollipop meets a soft shimmery finishCinnamon: Rose-hued copper with warm orange undertones

color

Lip-to-Lid Balmie

be axiology lip to lip balms are easily one of my everyday go to products right now because of how easy they are to just swipe on and I have a couple different ones on my face today I used this cool tone pink called sorbet for my blush and I have watermelon on my lips which is definitely a beautiful bright watermelon pink and I'm applying these to the cheeks I prefer to draw some on the back of my hand to warm the product up and then tap it on with my fingers and when I apply them to the lips I can just swipe them on really easily directly on the lips even though the formula can seem a little bit stiff when you first use them if you just warm them up they become incredibly creamy and easy to work with I absolutely love the formula and from top to bottom here are swatches of watermelon sorbet raspberry peach Clementine strawberry Rose nude Plum Cherry and cinnamon

Axiology Lip-to-Lid Balmie Highlighter
This Product Is: a 3-in-1 shimmery highlighting balm for eyes, lips and cheeks. Totally plastic free.
Heads up: This zero waste product appears small because it’s tube and cap-free (i.e. no packaging) but it’s the standard lipstick size at .12 oz. 
Good For:﻿ all skin types including dry, mature, sensitive, blemish-prone, combination and normal
Why We Love It: Axiology Lip-to-Lid Balmie Highlighters are a multi-use balm stick that can be used anywhere you want to add a little shimmer or highlight. These wear-anywhere crayons nourish and hydrate skin like a balm thanks to oils and antioxidants including elderberry, hemp and plum oil. Balmie Highlighters are zero waste, which means they don’t add trash to the planet - they're tube and cap free, making them appear mini but are the same size as a standard lipstick.  Crayons are wrapped in paper and rest in a recyclable carrying case that's made from up-cycled materials. 
Shop Lip-to-Lid Highlighters in 4 Colors:
Caramel: sunset gold with a warm shimmerChampagne: shimmery nude with a subtle golden sheenChestnut: radiant bronze with a glowing copper sheenFrosting: pearly white shimmer with a frosty highlight

Lip-to-Lid Balmie Highlighter

I'm definitely a big fan of glowy skin so a good highlighter is an essential and my makeup collection and one formula I've really been enjoying lately is the axiology little bit balmy highlighter the shade I have on today is called champagne I applied it to my nose as well as to my cheekbones and I'm so impressed with the glow that this gives it looks like a glaze on the skin it's just so high shiny and glossy without too much base color I think it's really beautiful and flattering this comes in four different shade and because each one is fairly sheer I think quite a range of skin tones can use each one for me I have a fair skin tone and these three lightest one's work is highlighter and I use the slash darkest one as an eyeshadowand in order from lightest to darkest the colors are called frosting champagne caramel and Chestnut

Cotton Candy Skies Lip-to-Lid Trio
 This Product Is: A set of three multi-use crayons for eyes, lips, and cheeks. Totally plastic free!
Heads up: This zero waste product appears small because it’s tube and cap-free (i.e. no packaging) but it’s the standard lipstick size at .12 oz
Good For: all skin types including dry, mature, sensitive, blemish-prone, combination and normal
Why We Love It: Axiology Cotton Candy Skies Lip-to-Lid Trio can be worn on eyes, lips, cheeks, or anywhere you want a hint of shimmer or color. This set of 3 colors includes soft, rosy nudes to lighten the mood. These wear-anywhere crayons nourish and hydrate skin like a balm thanks to oils and antioxidants including elderberry, hemp and plum oil. Balmies are zero waste, which means they're tube and cap free, making them appear mini but are the same size as a standard lipstick.  Crayons are wrapped in paper and rest in a recyclable carrying case that's made from up-cycled materials.
Set Includes 3 Shades:
Champagne: a shimmery nude with a subtle golden sheenSorbet: a perfect powder pink with cool undertonesRosé: a frosty nude with a hint of rosy.

Cotton Candy Skies Lip-to-Lid Trio

hey super great it's working today let's take a look at the axiology lip to lip balm he's this is the trio cotton candy Skies this is actually my first super great reward wrong so thank you very much super great and acts are actually ology for the opportunity to try these products these are the sheets and I'm wearing them right now I'm wearing rozay on my lips and my eyes and sorbet as blush and champagne is in a corner highlight that it's a beautiful formula. I can kind of see what people say when they need to live on for the lips beforehand but if you want the product it's pretty nice but in the end I feel like it is it does have nice ingredients of feel like it's hydrating your lips I really enjoyed the kind of monochromatic look and I think that I'm the Highlight is actually more visible than I was that on to believe so all in all I'm really excited about this drawing

a super great let's take another look at the axiology lip to lip balm he's first off the packaging is so cute I love it it's made from recycled paper I believe in Bali it's really great you keep the bombings in the box and I'm obsessed with that you guys I sorry about that I'm obsessed with it I've been applying it to my lips and my cheeks and my eyes I've been using the rose a shade just the shade on my lips and eyelids amazing sorbet and champagne for inner corner highlight in notes highlight I feel like you do kind of have to reapply it every once in awhile but I am kind of putting it through a rigorous wear test right now I think it's really beautiful and it's a great no makeup makeup look I think the red is really flattering I would love to try all the other Shades that they have but check it out thanks

Pacific Rim is Ricky another look at the axiology lip to lip balm he's this is the cotton candy Skies Trio and I think you can see that difference that that inner corner highlight it's making right now I just had to pop out and show you guys real quick I had to used the shade Rose a fair amount of chromatic look up earlier on my lips I put a cloth over it now I Wish by the way it goes great under the law says it's a great first step I have a bruise on my cheeks I have rosacea on my eyelids it is creasing a little bit of my eyelids and I can just hop out and reapply if I needed to preserve this middle shade champagne highlights kind of a pinky gold and highlight it makes a huge difference in your corner I mean I just love it I love technology this is my first super great redeem I hadn't heard of them until super great so I'm so thankful and thank you guys and again thank you for such a great first

Out of Office Lip-to-Lid Trio
 This Product Is: A set of three multi-use crayons for eyes, lips, and cheeks. Totally plastic free!
Heads up: This zero waste product appears small because it’s tube and cap-free (i.e. no packaging) but it’s the standard lipstick size at .12 oz
Good For: all skin types including dry, mature, sensitive, blemish-prone, combination and normal
Why We Love It: Axiology Out of Office Lip-to-Lid Trio can be worn on eyes, lips, cheeks, or anywhere you want to add a little color. This set of 3 colors includes a berry fuschia, a soft, shimmery pink, and a pearly white highlighter. These wear-anywhere crayons nourish and hydrate skin like a balm thanks to oils and antioxidants including elderberry, hemp and plum oil. Balmies are zero waste, which means they're tube and cap free, making them appear mini but are the same size as a standard lipstick.  Crayons are wrapped in paper and rest in a recyclable carrying case that's made from up-cycled materials.
Set Includes 3 Shades:
Frosting: A pearly white shimmer with a frosty highlight
Raspberry: The perfect berry fuschia rouge
Watermelon: Watermelon lollipop meets a soft shimmery finish

Out of Office Lip-to-Lid Trio

so here's part two of my unboxing I did forget to mention that these are cruelty free biodegradable which you could reuse put whatever in it or you can put in your compost and these bombings are actually the same size of what's in a lipstick tube so basically when you get down to the the paper you just pillar paper off around 8 like you would was like chalk or something and basically just keep going and tell you get down to the bottom but yeah I just wanted to say that because I forgot to say to my first review but these are very soft I have seen a lot of reviews that say that they're very hard but they go on nice and smooth on me this side is raspberry and decide is watermelon high like the little redness.

This Product Is: A set of three multi-use crayons for eyes, lips, and cheeks. Totally plastic free!

Set Includes 3 Shades:

Caramel: a sunset gold with a warm shimmer
Nude Plum: a soft, muted rose with a hint of plum
Cherry: a burnt berry with warm, earthy undertones

Of the Earth Lip-to-Lid Trio

he's a great so I did a little demo on my hand of these Shades it is caramel nude Plum and Terry they go on nice and smooth I mean they're creamy I don't know it's just crazy but let me show you the swatches that I did so here are the swatches the first one is caramel the second one is nude Plum and the third one is Cherry I really like these colors they go on like I said nice and silky and smoother not lend it out but let me let him out and I'll be right back are the are Blended out they still have that pigmentation and that's what I love so I cannot wait to do another demo and show you how they are on my face

lacking his super grades I want to talk about these lip to lid bombings right now I have the cherry on and let me tell you they go on so smooth cuz Mark right now my lips are dry as heck and they are a little transfer proof but oh my God should I say anymore this is crazy they are cruelty free it says the bomb he's a tiny because that they're two free of course yes and I love that idea for you to strip the paper down and keep going like crayons that's awesome so like I said if you haven't gotten these get your hands on them because first of all there multi not

hey everyone so when I get home going to do a demo on how I use the lip to lip balm he's in the house it's still staying on my cheeks are pigment did stay tuned because I learned a little trick and I'm absolutely in love with it stay in his seat on way longer and more pigmented and came up more pigments head on my chest so stay tuned I'll be ready for that bed you in about 2 hours or so and get ready to use your lip balm is there a new way if you haven't used this way if you have awesome but if you haven't stay tuned and I promise you you will not regret using your lips lip balm it's the way I did because girl still going strong

can I just say that these bami's don't have a bad taste they actually taste kind of good I'm getting like strawberry literally vibes from the nude Plum mommy didn't realize but like taste is like not really there but it's kind of there but it's like a good there and also I want to show you guys like House of my purses and how well they fit in my purse here's my purse here's the ball mean fit perfectly absolutely love how to have a friendly they are they are fully about agreeable everything on them you can throw away after when you're done so there is no way but I love that man the first brand to do that and I love to talk cream and how bombing they are it is so amazing and

hey everyone I wanted to come on here and show you the lip to lid bomb he's like just out in the sunlight so I'm going to take cologne game on the package I'm going to take nude Plum on my lip it's literally like your lip color but better to be honest with you I love super creamy like like I said it's a balmy on right here so you could see what it looks like that's a little dab of color

Caillou T's let's try eggs ologies lip to lip balm he's these are in the shade cherry and strawberry they come in this a hundred percent recycled box and they last up to two years so I have the shade strawberry and cherries and I think I'm going to use the sheet cheery today for my cheeks and my lips okay so let's just start applying I've seen people just apply directly to their cheeks and rub out so that's what I'm going to start doing again this is the sheet cherry I love this on my cheek it gives such a natural flash I think I'm going to try it on my lips now super obsessed with how to flush turned out I love it so much if you guys have not checked out its ology please go do it

you guys look how cute this is this is the lip to lip balm he's the one I got is of the earth so the three colors that comes with of the earth is caramel and Cherry so so far I love that this whole entire packaging is recyclable and when you take off the sleeve if you just push this up and you can see your three little piglets so I love that there's no plastic involved but also love that you can see how much product there is and what there is left when you use it anyways enough talking let's do this watch has this one is caramelyou can kind of see that this one is nude plum and this one is Cherry the swatches and here I have all three apply to my face

hey friends today I want to talk to you about this brand that I recently discovered it's called axiology they make a zero waste products so this is a lip and cheek multi bomb I have it in the shade strawberry the packaging is made out of recycled paper from women in Bali I believe and the products are cruelty free and vegan I'm trying to use again like less plastic and I've been enjoying this crayon it's a little bit drier than the name says they call it mommy's I've actually been using the matcha stick from Coco kind to kind of help blend in the product and that's been working really well for me I think it's a great product trying to do great

I got one more package in the mail today at let's open her up first of all I really love this packaging and it specifically says I'm not trash keep on even the box recycling is done so I had a bit of a hard time deciding which set to get during the live drop but I got of the earth so we have caramel nude Plum and Cherry I want us to watch them after this day so here we have caramel then we have a nude Plum and then Cherry I can definitely see myself using both knew Tom and Cherry as blushes but they're multi-purpose so you can use them as shadows and liners highlighters blush lip pretty much anything you can think of on your face and again thank you to axiology and a great for offering it as a drop

hello Alyse this is the elliptical and mommies and this is an out-of-office so I have not tried any of these kehlani yet this is Sarah waist and look at how cute these are oh my gosh this is frosting on my gosh let me wipe off my hand and I'll be right back okay so this is frosting this is so pretty you guys this is raspberry and look how freaking pigmented this is this is such a pretty color and this one is watermelon all through the shades are so freaking pretty and I can't wait to do my Netflix so I can use them also here is strawberry and watermelon shirt out a little bit still really freaking pretty

so let's talk about this gorgeous live cuz I have on comes in this little box it is certified organic clean Beauty recyclable you can use this on your lips cheeks and as eyeshadow is made by Erica Beverly Hills and it's Cheri Cheri Cheri look at the pig rent Go Down Smooth effortless there's other colors as well absolutely I must have

caseworker a soda from a tree for the coast challenge by Kimbra Giselle so if I just challenged a new printer using it to leave the lip to lip balm he's I did do some sit-ups beauty product as usual for the car and for my eyes but when it comes to my lips my cheek and my note I use this little wall like I think there is no but there is as much project as in one will be the packaging that you recycle it so this is very great isn't this package like is it a story that you use you get Triple there is like a my life and two different colored Chicken use pretty much every venti I like this is gonna use here so this way to plan did you call me thank you for us in here and rather is so is to use grabbing Edition

hi everyone so I doing an unboxing today and its fourth osteology thank goodness it's nice little card that talks about their plastic free but their product is and the ingredients in the back and for the actual father so I'm really excited for this because when I was watching the live packaging was so cute and it definitely lived up to the expectations I'm really excited to open it up you just push it out like this and oh my gosh they're so cute I'm so excited to try them they're all natural and I will definitely make another review after I try them for the first time so stay tuned thanks

I am going to talk to you about little it for me those product A or B axiology it's a product that I redeem an alive a few months ago so I'm going to show you I swapped it on my arms my head I would say this one is called caramel this one is called nude Plum and your one is Cherry so we going to try it out on the lips and this is the package it comes from I've used it quite a bit and I just like it so we going to try this one it's called nude plum truly is creamy it's unscented there's no snow

finish out this book I am going in with the Xavier Trio of the axiology lip to live on me I'm feeling the nude prom today so I am going to go ahead and apply this I'm starting with nothing on my lips it does definitely feel a little drier than my formula preference but it warms up and look at that pigmented delivers so I love going in with the tip part to just kind of outline and then I go in like right on the side too kind of fill it in and the more it's on the lips the more comfortable it is to where it does feel better and more hydrating that first is the important part to remember with these is still at the warm-up but it's on the back of your hand or just to connect give it some patients but I am absolutely loving the payment it delivers an Christmas punch

Axiology Balmies are mini 3 in 1 vegan crayons made with only ten nourishing ingredients and no plastic! This set features crayons Champagne, Peach, and Clementine for that perfect coral sun-kissed glow. NO PALM OIL. NO ANIMAL CRUELTY. NO PLASTIC.

3 in 1 Balmies Trio - Malibu Magic

play super great so this is axiology little bit bombings in the Malibu Magic set so I have the shade Clementine which is this light peach shade on my cheeks as a place today and I just wanted to say that these are amazingly transfer resistant so usually with creams or bombs like blushes I expect them to kind of come off if I'm wearing a mask and I usually end up with like a lying here with this though I would say there isn't one like it's extremely transfer like proof I can wear them on days where I'm going to be wearing a mask for a long time and nothing really happened to them so I really really love that because it's not many cream blushes cream bombe blushes are able to do that I usually just it just it's just gone here and it just looks really weird with a line really loved that about these

hey super Greg today I got some package so they spend watching this one so it's me oh this is the absolutely let the lamp place so let's the color is like frosting raspberry and watermelon so let's be inside all this is the color selector switch the shade so this is the share this is defrosting and this is not a raspberry and this is the watermelon thump shade the watermelon is like a little bit of Sparkle in it

hey super great so I'm on the way to a wedding and right now I'm currently waiting in line to pick myself up hey Super 8 so I'm heading to a wedding I'm currently waiting in line to pick up my son and at school and then drop them off and then go but I want to do a quick review and the lip to lids and this is a Malibu Magic I just want to show you what I do with the champagne color when I have eyeshadow on or I can I use it right here to brighten up my eyes and I absolutely love the brightness there's so many functions to the side I could use the speech to going to go right here

so this is axiology lip to lip balm he's in Malibu Magic Flute leluv they're very sustainable packaging is so Innovative I was expecting this to be a bit shocky but to my surprise I was really impressed with the formulation because it definitely lived up to its name it it absolutely feel Spa me and apply so smoothly over my skin it could be a bit dry on the lips though but a good lip balm could easily help with that just a couple of issues and we're one I find that some of the pigment tends to get stuck on the creases of my legs I'm not sure if an eyeshadow primer with help but yeah and the second one I feel like I'm losing more product from their packaging then from actually usage because the tip tends to hit this edge of the Box whenever I try to take one out from its lot this Shades though

Peak color in an itty-bitty package but it's going to be my first impression of these lip to lip balm he's from axiology that I've had my eye on for quite a while the set is from of the earth and it has three Shades the shades in here are caramel nude Plum and Cherry so let's give him a go first off I want to really applaud the minimal packaging it's all cardboard and biodegradable I'm going to open it up so they are about yay big about the size like half my pinky but don't let the size fool you they're about the same size of just like a regular lipstick I think I'm going to try out all the shades like a Swatch on the back of my hand but I'm going to try being new plum

so I went ahead and added some blush so I use the Lip lip to lip balm he's from axiology use this shade nude Plum even though I've already applied it to give you guys some nice little tips and tricks with this product so this is from a lot of Life plant boxes and butters so if you haven't used it before or if you haven't used it in a while I do recommend to apply it to the back of your hand just to warm them up so that it's easier to apply upon contact with the skinhe's adding a little bit because I already have a lot of flash on and then I like to grab a little brush you could totally use your fingers with this product as well it's just about preference guys this is a whole lot of blushed that's what it looks like

awkwafina this is her makeup cover look that I am going to recreate so let's see the result this is my finish creation I saw that they had some winged eyeliner so I use the Annabella Annabelle Cosmetics Wing Islander I think it is the I ain't Islander and I did my eyebrows I use the innisfree two-tone broke it I thought they had some late left as well as so I use the out-of-office by axiology thing for me is kit and I use some bass I use the Covergirl clean fresh line between fresh Foundation concealer and pressed powder they also has a tiny bit of bronzer on I have the hard candy Beach ready a bronzer send this is my entry into this challenge

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