about-face matte eye paint on grey background

Gaby Messino

Here's what's new with Halsey's brand, about-face.

Halsey's brand, about-face, just released new colors for existing products and a new eye primer. Check it out.

Check Out Their New Colors and Let us Know what you think.

Hazel

Soraida

Kristal

Everything Else

About-face Releases Whole New Line

Alexis

About-face is now available for purchase on Supergreat! Pick up your favorites now!

About-face is now available for purchase on Supergreat! Pick up your favorites from this brand founded by singer/songwriter Halsey.

What Are the Best Products from About-Face

Maggie Gibson

Janna

Retail Roundup: About-Face

celebrities with beauty brands in a collage

Savannah Scott

We sifted through all the major celeb beauty brands—here are our (and your) favorites.

Celebrities are flocking to the beauty industry. Here are the only celebrity-owned beauty brands worth buying into in 2022.

The Only Celebrity Beauty Brands Worth Bringing Into 2022

Angela Gosnell

Community Topic

about face

ABOUT: ULTIMATE ALLY
THIS IS: An invisible spray that primes skin and keeps your face in place.
WHY YOU WANT IT: This not only primes and sets makeup, but also helps unclog pores thanks to our antimicrobial formula. Yeah, we did that.Please note, this product must be used with a blending tool. We happen to love ours but any will do :)
P.S.: Vegan and cleanly formulated.

Matte Fix Spray

okay so I just spent the rest of that video just shaking my head because I was so close to Liz Owen had no idea which is ridiculous but anyways and now I'm going to set my face with this about face setting spray iguana so this is the finished look kind of looks very different from the original oh my God I forgot put on this Fenty Ford of orange gloss it's so cute you guys know me I don't do lipstick I just accidentally can't live that way so here is the final look and the guys there are so many looks to choose from in her repertoire just go in her Tik-Tok going her Instagram she posts all of them and I can't wait to see what you guys make and the winner gets ten bucks to spend on sgb so

ABOUT: LONG-LASTING
THIS IS: A long-wearing, lightweight primer that locks down eyeshadows for looks that stay vibrant, crease-proof and smooth all day (and night).WHY YOU WANT IT: This non-drying primer wears comfortably while delivering max shadow staying power and color intensity. Shadow Fix can be used prior to any AF eye formula. 
P.S.: All about-face products are 100% vegan and cleanly-formulated.
12 ml / 0.405 fl oz

Shadow Fix Eye Primer

so I can't believe I forgot to mention that we have a new feature for challenges and that's that the winner of challenges is now going to not only win the 200 coins that you always win and of course eternal glory but you are also going to win $10 to spend on super great on anything you want so that's very important that is a new feature of challenges that we're going to have moving forward and this is the Nyx eyebrow glue it is so freaking good this is the about-face shadow fix smoothing eyeshadow primer this a couple of times my barrier for eyeshadow primer is like did it give me dermatitis on my eyelids and if it doesn't it passes the test so this one passes the test this look goes all the way up to the eyebrows so I'm smoothing it all the way up there and then

THIS IS: A powerfully-pigmented eyeshadow stick that delivers intense, one-swipe coverage of matte or pearly color with staying power of 10+ hours.
WHY YOU WANT IT:   This award-winning, easy-to-apply eye shadow formula provides long-lasting color for waterproof, crease-proof, smudge-proof wear.
Available in 16 shades – ranging from bold, vivid mattes, to glimmering neutrals + pearly pastels.
P.S.: All about-face products are 100% vegan and cleanly-formulated.
SIZE:  1.4 g / 0.049 oz

color

Shadowstick

welcome to your next challenge so on July 3rd it is Disobedience day and if I learned anything from my mom growing up it was that you have to be good and if you're not going to be good you have to be good at it so this might look like a regular makeup look to you guys but I was trying to think back to a time in my life where makeup was viewed as being disobedient and that is during high school so I wasn't allowed to wear makeup we weren't allowed to wear jewelry like huge jewelry and we also weren't allowed to have our nails painted needless to say I got a lot of warnings I had a lot of detention will half of my detention was because my skirt was too short but you get dressed so here is me attempting to do a makeup look that I wish I would have done Ty school it was the early 2000s so I think it would have been more basic than this

ABOUT: JUICY SQUEEZE
THIS IS: Super glossy, high-shine, nourishing lip balm that instantly melts onto skin, leaving behind a pigmented kiss of color. 
WHY YOU WANT IT: Infused with a deliciously fruity scent and a blend of lip-loving ingredients like pomegranate flower extract + cherry butter to help plump and moisturize.
NASHI PEAR (warm nude)PINK PIÑA (soft pink)PAMPLEMOUSSE (juicy rose)GUAVA CRUSH (pink coral)PEACH PUNISHER (cinnamon peach)WATERMELON TAKE (flamingo pink)BERRY SMASH (spring violet)DRAGONFRUIT FUSION (hot fuschia)ORANGE DAZE (red orange)CHERRY GOOD (cherry red)WICKED APPLE (bordeaux wine)KIWI FUZZ (nude cocoa)THE CRANBERRIES (spiced wood)DATE ME (deep espresso)SIZE:  1.8 g / 0.06 oz
P.S.: All about-face products are 100% vegan and cleanly-formulated.

CHERRY PICK

look at this this is a lip color that I would have never thought would work for me it's the about-face cherry-pick lip butter in the shade pink Pina like absolutely not but it's actually what I'm wearing right now and it's gorgeous the texture of these is phenomenal at this one of those cookie things okay but like it's so smooth and buttery moisturizing it's delicious it has like a really like fruity kind of stunt I think Peach Maybe it's a lovely and it's so glossy like this color I was so wrong it's fantastic

time out you guys I just got this package in the mail it's from about face and they sent me 14 shades of the cherry pick lip butter I'm freaking out I literally don't even know how to act right now I'm so freaking excited this color right here is speaking to me I'm going to try it out first it's in the shade pomplamoose and it's described as a juicy Rose so check it out it has a slanted applicator and it dispenses product with a little clicker thing it's the maiden voyage let's go oh my gosh it smells so good this is so smooth and buttery I can't wait to try the other colors

ABOUT: ENDURANCE
THIS IS: A flexible matte liquid lip formula that delivers long-lasting coverage and a powerful pigment load.WHY YOU WANT IT: It swipes on with one stroke for enduring, intense coverage.
P.S.: All about-face products are 100% vegan and cleanly-formulated.

Paint-It Matte Lip Color

check it out you guys this lip color that's a good read okay so it's 6:52 p.m. I did my makeup at like 9 a.m. and she still on my mind you it's not perfect it's time to face like you know I'm the inner parts of my lips but for damn near ten hours Mama the about-face matte painted the color in the shade Fireside and this is like the perfect red I'm going to touch up and see how it layers upon itself okay so you know how some liquid lipsticks crumble when you add another layer or like touch up with it this one doesn't do that I think it's because it's such a thin formula that it just lays nicely but there's a touch up

ABOUT: PIGMENT PLAY
THIS IS: A powerful, one-swipe punch of liquid eye color that delivers bold, buildable pigment. 
WHY YOU WANT IT: The matte liquid formula swipes on easily for a smooth, no-budge, no-smudge finish.
P.S.: All about-face products are 100% vegan and cleanly-formulated.

Matte Fluid Eye Paint™

hello we are back as little Frankenstein situation going on I don't know what happened here I just kind of playing around it turned into like a modern Frankenstein anyways I'm using the about-face fluid I painted this in the shade art of Darkness it is in their new fall collection Nails on my gosh anyways its jet-black I use this all over my eyes and to kind of just drawn some of these details and I really really like this a lot if you're going out for Halloween this would last you all night it's totally waterproof

both of you guys are back today with another little makeup review I wanted to chat about about face beauty because I've just been really impressed with this brand so far and the uniqueness of their products so this is he not fluid IV and this is a liquid eyeshadow but this color is in replicant. Kind of like neon a teal color and I am completely obsessed with this would be great all over the lid or you could do some creative makeup with it too or in my case I just grabbed this on a little nail art brush something really small and precise and you can just deepen and drawn graphic little later so I thought he did today but yeah really impressed with these thing to wear really well so they last a long time throughout the day and then I have to pick up the shadow 6 as well so I got the color oh yeah oxide this is a matte white color so he can kind of see just a matte white and then I got acidic as well which is bright green

what's up you guys I just created this would all look for a pay project I'm working on and I have literally can't even hold them up but there's so many look at all these super fun colors I was obviously very inspired got a little crazy on my hand but I used them all to create this look so all of them are you if I have pink eye have white I have he'll there's a matte blue I mixed like a green and yellow fresh chartreuse color I just had so much fun playing with you and I also use this shade sad song on my lips which is a beautiful so much fun I cannot read about these enough

hey guys it's all so to get the white graphic liner look for this Gingerbread look what I used was the about-face shot of 6s has the mat oxide color which is white I have used this thing too. I'm going to have to repurchase but it is my go-to when I need a great white liner you can use it as a liner like that or you can send it out as a base either option works really well with us I also love that as has a built-in sharpener at the bottom so instead of it like wearing down you can really get that point for when you need a highly highly recommend their Shadow sticks I have truly fallen in love with these and the white one oxide is a must

hey guys it's all sorted out to see Christmas lights later tonight and I wanted to make sure I had a lip color that is going to survive a fun night out so this is about face paint it's lip color this is the shade last good night for me I love this one because it is like a perfect nude lip for me it's kind of hard like that beautiful dusty rose color I also made sure I grab this one because this has fabulous fabulous we're one of the few months that I had that doesn't make my lips feel super dryer tight doesn't like give me any crackling but I know I'm going to have great where no matter what for the entire entire visits night highly recommend grabbing this definitely one of my favorites

ABOUT: EVERGLOW 
THIS IS: Shimmer-loaded, smooth mousse eyeshadow that doesn’t crease, crack, transfer or fallout. 
WHY YOU WANT IT:  This multidimensional, buildable formula shifts color in the light with intense color payoff and pearlescent-finish. Infused with soothing marula oil. Designed with super-fine glitter — never chunky, gritty or sandy. Long-wearing, waterproof, smudge-proof 
NEW LOOK:  Same best-selling formula, now comes in a fresh NEW pack that’s easier to stash and store. Look familiar? It’s the same unique design as our iconic Matte Fluid Eye Paints, but with a shimmering, color-matched finish. 
P.S.: All about-face products are 100% vegan and cleanly-formulated.

Fractal Glitter Eye Paint

so on January 31st every year Inspire your heart with art day is observed it's a day about finding an artist or artwork or art piece and some way that moves in its fire your heart one of my major artistic inspiration has always been Frida Kahlo so I designed this look based off the cover of the Diary of Frida Kahlo with is actual scans of one of her personal Diaries so one of the things I used for this look was the fractal I paint from about face in the color above it Santorini and I use those for the blue and I liked it because with all the glitter and Glitz a kind of help to mimic this text her that she Incorporated in this drawing this was super easy to apply I was really impressed with the state power as well once it dries it is a gorgeous color

let's crush this challenge I've got the about-face fluid I paints and white and I also have the shadow stick and white I'm going to do the fiercest most gigantic white-winged priming with anastacio eye primer my goal here is fear I want to strike fear in the hearts of all that view this white went that was fun I want to take a moment to shout out this product this was used for the liner although I did purchase it I bought a few of them at fluid I paint and I use it mostly as a white so I can like light another colors so this is so versatile shout out about face and holding my baby

so I created this look using the about-face shadow stick so I have three of these I have the trio this shade is like a kind of ugly cool green called aliens are real and then said this is kind of a burnt yellow called Ready Set saffron so I can stick a saffron color so I did a sort of Kriss Kross look starting with green into yellow and then the opposite on the other side I guess that's disobedient to two mismatched but that's kind of what everyone is doing these days so I have the makeup I have my nails done I have jewelry on and I'm talking to my principal who hated me in high school and I'm saying

what's up you guys today I finished this look and I wanted to share with you so I use the about-face fluid I paint in the shade hidden garden they're really beautiful kind of like gray situation but I use that on my lips and I haven't done a lip look in forever but I lined it with just a black regular gel liner this is the next one and then I just finished up with my fingers too crazy for the look

so this is the gray and this is the super great purple I just want to tell you guys again the horrible blending is on me I don't have any brushes right now so all those patching is there is just like me with my finger but seriously like look how this isn't cracking at all and there's no creases there's nothing the gray did perform a little bit better like it really just took one coat this one took two coats so I can imagine that like the darker color is kind of need a couple codes but it just dries down so well and the applicator is really awesome for doing precise things like I'm sure I could have done just like a really thin line or something like that and it would have dried down like really mad and perfectly and we've been really pigmented so now I'm kind of on an about-face streak so I think I'm going to show you guys another cool product that I liked by them

in my opinion these about face Matt fluid I paints are some of the coolest liquid eye shadows on the market right now this Lavender is called freaked and I have it Blended out on my lower lash line a little bit and then the shade everything now is this really amazing lime green that I used all over my eyelid as the base for my eyeshadow look today please are really really smooth richly payment today not patchy and once they set down they are really really locked in place and I was a little concerned that they might be hard to blend out but they really are so so easy to work with you can use a brush you can use your fingertips and they will just blend out really nicely and evenly

ABOUT: SHEER GENIUS
THIS IS: A buttery, glossy lip-oil infused with natural peppermint & lavender that serves all the sheen and none of the stick.
WHY YOU WANT IT: Coconut oil softens and protects, while skin-smoothers create a see-through glass shine with lasting power.
P.S.: Vegan and cleanly formulated

Light Lock Lip Gloss

right next up we have the about faced lip gloss and if you know me this isn't really a color I tend to gravitate towards I'm usually a brown nudie person so this is a little bit out of my comfort zone but I will say that the color when it goes on the lips it's not too pink like it is in the tube here and also there's like also glimmers in there as well but it doesn't go on patchy it's the glimmer is in there aren't two like noticeable either and it smells like peppermintand the wand is just like just the perfect size for my lips the color I have is Angel on fire and I feel like it just enhances my lip color the glimmers in the lip gloss kind of makes my lips look a little bit Fuller kind of like multi-dimensional

he's a greater is this is my first entry to a challenge and it's for the graphic liner challenge I was definitely inspired by the freckled Beauty live that happened earlier so this look is all about if you do your freckles and I hope you enjoy

at this point I am letting go I am letting God I'm going to add some glitter to make this slightly less insane I don't know why I thought adding glitter would make something look less insane and not more insane I'm visiting I'm visiting I'm trying to undo what I've done here literally all I had to use was white and blue and misses the chaos that I've created like why am I like this so this is the finished look it sort of ended up looking like clouds anyway but I think with these crazy lashes and the no eyebrows it's pretty cute but that's what challenges are for so now you got to try

do disobedient means a lot of different things to different people so I want to hear you guys has stories tell me about the beauty looks or the hairstyles or the nail styles that you guys weren't allowed to have whether that's like at school at home at work and just go all out and say the story tell us what you use to achieve that look and I truly cannot wait to hear this here's with a shadow sticks look like by the way I've been using these a lot there so easy to use I love them they're super big mintedand yeah you kind of just turn them up I'm really excited about about face I am so sick of celebrity Beauty Brands but I feel like this one is really doing things differently and they're making a lot of really cool products so I also want to know if you guys have tried any about face products so make some reviews

I'm super stoked cuz about-face sent me their fall colors of the fluid I paint which is apparently a really do product that I've never tried I am insanely stoked I love about face I think that they're making really cool products they're making sort of different kinds of tools and shades and even the products themselves are really different and I think that a lot of celebrities sort of enter the beauty space thinking that it's going to be easy and we're going to buy their products without a thought and I feel like Halsey is actually doing it really correctly I post about about face like crazy and I think they like finally heard me so they sent me this up I'm going to film interview trying these and showing you my first impressions

so this is my look for the Disobedience challenge when I was growing up I was not allowed to wear any make-up. Until I turn after 15 my Quinceanera I was allowed to wear mascara and lip gloss and the little bit of glitter here yet now I love to play with makeup and have fun with it I actually recreated this look for my famous makeup artist her name is Katie Jane Hughes and I thought what a perfect way to enter the Disobedience challenge right and yeah so now I get to play with makeup and get to like use eyeliner and whatever color I want and create any look that I want and that's what I love about makeup is so so much fun it's perfect for a Disobedience challenge what do we think do we like

what's up y'all to finish some content and I had to reorder my favorite products and that is the about-face not fluid I bathed and absolutely obsessed and this particular shade is an art of Darkness as a true highly pigmented black thing I Love About Sundays they're smudge-proof and waterproof bag light on so easily as well as our vegan and cruelty-free it comes in 15 different shades I'm five are highly upset with you guys have probably about 10 of them and I can't wait to get my hands on the rest but I highly recommend for looking for a really great black whether you're a full-time freelancing artist or just someone who loves to play I definitely recommend

super quick review of halsey's Matt fluid I paid I've no other eye makeup on right now and I'm just trying it out for the first time so this is my first impression so I have a color cloned which is like a terracotta Brown I just grabbed it on my eyelids and diffused it was just my finger credibly easy it looks a little bit like a Lippy that's what it looks like in natural lighting once it's blurred out if it's a bit more reddish that's really blurred out on my eye so I'm pleasantly surprised by this color I think it's really pretty and wearable and can be like Smokey look as it's so easy to blend even for someone who doesn't really wear eyeshadow like myself bonus points the packaging is so pretty and the packaging that this came in is fully compostable as well so awesome right you'd be up location blendable buildable

okay so I'm way too slow a I couldn't finish so just because I want to I'm going to finish it right now like nothing is Blended in looks so goofy I'm just going to do a little bit of that because I feel incomplete if I just go throughout my day and not get the rest and then I'm probably just going to add a little bit of lip gloss on top and beating done because I don't want to go out looking Goofy this lip gloss is really cute and I just want to show it off because I really like it it's Mindy everyone else was much faster than me congratulations I'll just I'll just cheer you on from the stand and this is the first look from someone who is always picked last in gym class

ABOUT: FEELING FLUSHED
THIS IS: Ultra-creamy, lightweight blush balm that glides onto the skin for a buildable wash of color + insane staying power
WHY YOU WANT IT:   Transformative, cushiony formula melts onto skin for a diffused, natural finish.  Super-star hydrators, hyaluronic acid + meadowfoam seed oil, serve up weightless, non-sticky nourishment + antioxidants for the skin
Available in 10 scintillating shades for a finish as subtle or intense as you desire.
P.S.: All about-face products are 100% vegan and cleanly-formulated.

Cheek Freak Blush Balm

so I want to start off by showing you guys this packaging and obviously I've used it a little bit but it's so 90s it's almost like Polly Pocket I think the logo was really cool to the look on nice and satisfying this isn't inside I'm obviously wearing a little bit of blush but I'll show you guys what this looks like it looks crazy dark but in the end when you put it on it's really sort of faint it spreads really easily and it feels Matt and when I looked it up it says it is Matt so it's not a cream blush it's a matte blush and it really just sort of Blends in super nicely this is the entire shade range and like I said they are a lot more subtle than they look so I'm excited to try these other Shades and see what they look like

super great oh my god I've been MIA and I apologize life has been hectic so many things are going on but I did want to pop on here until you guys this rainbow eyelash look that I did here's a little closed up for you guys I also have a bit of 2 / 0 glitter and Moonstone and my brows this is all so 5 hours post look and it's holding up really well I am going to go wash my face now but I really wanted to show you guys and if you can't tell I did recently dyed my hair it's like this purpley red kind of color very Cherry Cola I'm going to try to find some time soon to hop on a live so we can all catch up

about face

Sitemap

Learn

Contact us

Get the app

Join the community of real people reviewing the beauty products that work for us.