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Everything Else

Our Favorite Products from AAPI Owned Brands

by @totaltrashmamma
May 11, 2022


There are so many AAPI founded brands that we love, but of course we have our favorites. Brands like Youthforia and Tower 28 dominate on Supergreat (with good reason), but there are other brands that are also killing it.

Many of the products featured here are also available in the AAPI beauty box which you can buy at celebratingaapibeauty.com. So here are our favorites that we think everyone needs.

Youthforia's BYO Blush

If you've been on Supergreat for more than 10 seconds you know we are all obsessed with this product. This blush goes on clear and transforms to the wearers skin tone. And it's perfectly safe to sleep in; Founder Fiona Chan tested all her products by sleeping in them to make sure they would be good for you skin.

cocokind's Oil to Milk Cleanser

Much like the name may imply this product starts as an oil and become milky when it comes in contact with water. It is gentle on skin, and therefore perfect for anyone with sensitivities.

Everyday Human's Resting Beach Face SPF

Never forget about skincare. This SPF protects from both UVA and UVB rays, and is infused with superfoods to add nutrients to your skin. It is great for daily protection.

M2U's Everyday Volumizing Mascara

Nothing elongates my lashes as well as this mascara (short of falsies of course). It is luxury quality at a drug store price. If you are using other mascara's switch now.

Patrick Ta's Major Brow Shaping Wax

Instead of trying to paint new brows on, this product work with what you've already got. The wax helps reshape your brows and makes sure the stay throughout the day.

JINsoon's Nail Lacquer

Is nail lacquer most of their products? Yes. But we aren't going to be picky about colors when we love the product. This product comes in all different colors, and is one of our favorite nail polishes.

Image Courtesy of EADEM

Image Courtesy of EADEM

EADEM's Milk Marvel Dark Spot Serum

Unlike other serums, this one is specifically made for correcting dark spots and making sure they don't come back. But no need to fear about falling into the genre of skin lightening, this product was made by women of color for women of color.

Tower 28's SOS Facial Spray

This one is a Supergreat Beauty Award Winner for a reason. It was designed for people with eczema, but can be used by anyone. It's perfect for sensitive skin, and if you haven't tried it already, now's the time.

Hanalei's Lip Treatment

This product is made out of natural ingredients like agave and grapeseed oil. It is also paraben free, phthalate free, and cruelty free so you can feel good about using it. Antioxidants will keep your lips safe, while the shea butter soothes and smooths.

Rael's Hydrocolloid Acne Pimple Healing Patch

Stop acne before it starts. These patches suck the puss out of your face, and are transparent so other people won't notice you wearing them around during the day. If you are a pimple popper like me they will take away your fun, but your skin will thank you for it.

KimChi Chic Beauty's NAOMI SMALLS X KIMCHI Mad Maxine, Soot Yourself Palette

You don't have to be a drag queen to be obsessed with this palette. The RuPaul favorite collaborated with KimChi to create these vibrant 24 shades. Perfect for getting wild or just adding a little pop of color.

EM Cosmetic's Color Drop Serum Blush

Unlike other products that are meant just to add color, with product is also good for your skin. It contains squalane, hyaluronic acid, and vitamin E. Plus it looks super cute.

Henné Organics' V2 Lip Balm Treatment Stick

V2 Lip Balm is USDA certified organic. It is incredibly hydrating whether you have dry lips or just want to keep everything moisturized.

Let us know how you feel about these products. Or tell us about other AAPI owned brands and products you love.

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