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Beauty Blueprint

Hellvetika's Fortune Teller Challenge

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Spooky pals it’s time! Bring out the cobweb decorations, the carved pumpkins, and all your favorite scary movies because it’s officially Halloween. This year we are bringing you Spookygreat—see what we did there—a month-long event where we will be having the coolest challenges, live hosts, live challenges, and so much more. So buckle up because the fun is going to be running from October 4th until the coveted day itself on October 31st. Each week there will be a different theme, so be sure to follow us on Instagram @supergreatpp to see what’s coming next.
We’re finally here, the last week of Spookygreat and it’s going out with a bang! Welcome to Build-A-Queen week, inspired by all things Drag. Every participant will get 50 coins and one winner chosen by Hellvetika will get 200 coins, and as always only one entry per person, per challenge, will be counted. All challenges this Spookygreat end on 11/05!
Courtesy of IG @hellvetika

Courtesy of IG @hellvetika

Drag makeup is SUPER broad so I don't like to put a lot of labels on it, but I do think the main purpose of drag is to experiment with gender identity to create a new persona. This could be doing makeup that's totally opposite of your gender identity, doing makeup that exaggerates your gender identity, or even a mix of both (which is what I do!). Of course most drag makeup is very big and exaggerated, but it doesn't have to be!

How I turn into Hellvetika

Studio Fix 24-Hour Smooth Wear Concealer
Morphe The James Charles Palette

I was actually really inspired by a drag queen from England named "Joe Black", he—yeah! he's a drag queen that goes by he/him pronouns—has a spooky aesthetic that's also very vintage feeling. I got the idea to do a kind of fortune teller aesthetic but mix it with some 1920s glamour from looking at his finger wave wigs and feathered turbans.

Fun Fact: My birthday is around Halloween so I have tons of great memories of growing up having costume parties every year. I also did drag for the very first time on Halloween in 2012 so it's also my drag birthday!

The finished look

Products I used

When I do drag I always have to cover my eyebrows because I don't have a lot of eyelid space naturally, and it's always the most difficult part because it's so easy to make a mess. I use a purple elmer's washable glue stick and do several layers over them, trying to get them to lay flat so I can cover them seamlessly with foundation. It worked out great this time but it doesn't always!


Mac Studio Fix 24 Hour Liquid Concealer NC20

My removal process

Lots of coconut oil!! Drag can be very very heavy so a makeup wipe probably isn't going to do the trick. I start by covering my entire face in coconut oil and rubbing it around until I look like I'm covered in flesh toned mud...Then I usually sacrifice a towel to wipe it all off and it's surprisingly pretty easy. The coconut oil cuts through the makeup and leaves me feeling super moisturized too!

Now it’s your turn

Show me your best Drag look and tell us who your favorite Drag performer is...besides me of course. You have until 11/05 to enter—GOOD LUCK!


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