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The Only Celebrity Beauty Brands Worth Bringing Into 2022

by @vanzillascott
Jan 05, 2022


You guys know what I'm going to say; I'm sick and tired of celebrity beauty brands. Everyone else is sick and tired of celebrity beauty brands. So many of them are not good, and the worst part is that they mostly aren't even built to last. For so many of them, creating a beauty brand is just something fun to do to make some quick cash. When it's really a labor of love, consumers can feel it.

It all started with perfume—Paris Hilton, Britney Spears and Jennifer Lopez all had fragrances in the early 2000s (Glow by Jennifer Lopez was my signature scent when I was 12). Then came along Rihanna and Kylie Jenner, two people with a real passion for beauty and an authentic love of their brands that touched consumers in a huge way. Rihanna changed the standard of shade inclusions for every brand, and Kylie's was arguably the first to drop and sell out of product like a pair of sneakers.

Nowadays when a celeb launches a brand, I can feel the internet's eyes rolling. Know Beauty basically disappeared before it even properly launched, even mega-star Ariana Grande's Rem Beauty launched without much fanfare. Dudes like Harry Styles and Machine Gun Kelly are trying to get in on the movement by launching nail polish lines (God forbid a man admits to wearing makeup but nail polish doesn't count I guess!!!).

Did you know Alicia Keys, Carmen Electra, Priyanka Chopra, DJ Khaled, Becky G, and Victoria Beckham all have beauty lines? I didn't. There are even more I didn't know about. You know we've got a problem of over saturation when people with millions of followers aren't reaching their followers. And with so many game-changing indie brands with truly devoted founders (I'm thinking Freck Beauty, Youthforia, Osea, Tower28, WLDKAT, I could go on) why even bother contributing to the lining of celebs pockets?

Amongst our staff and community, there are some clear favorites; about-face, Fenty Beauty, JVN, Rose Inc., Flower Beauty, Good Dye Young, Haus Labs, and Rare Beauty. I've also heard a lot of good things about twins Simi and Haze Khadra's Simihaze Beauty (although there are no reviews yet, so you could be the first).

Here are our (and your) favorite products from celebrity-owned beauty brands—help save a fellow beauty lovers' purse strings add your review below if you have a fave brand or product that we missed!

My favorites:

I'm just gonna go ahead and say it: I'm a slut for about-face. I think everything they make looks so good, they have the best packaging, the best colors, the best of everything. I've never met an about-face product I didn't love. You don't need to be an expert to make their products look good because they're made to be used however the hell you want to use them.

Also, I should mention my red hair below is the result of Good Dye Young Rock Lobster semi-permanent hair dye—GDY is co-founded and created by Hayley Williams, lead singer of Paramore. It is THE semi-permanent hair dye.

Alexis' favorites:

Celebrity beauty brands have me by a choke-hold. I'm always interested in seeing what brands celebs are tacking their name onto. Albeit some are very well worth it and have iconic products that show the dedication and art in the curation. Similar to many on this list two brands that stand out is Halsey's about-face and Hayley Williams Good Dye Young. I am a fan of both of these artists for their music and the passion behind their respective cosmetic brands.

Good Dye Young being the brainchild of Williams and her long-time hairstylist and friend Brian O'Connor has an expansive offering of semi-permanet colors, hair makeup, and shampoo products. Colors ranging from vibrant orange to deep emerald nourish hair while also depositing beautiful colors. The craftmanship and formulas show that the brand is well cared for and not just another brand saturating the market. This brings me to about-face, Halsey has been working her ass of and it's shown with their brand. The cosmetics are vegan and cruelty-free and have some of the best pigment and lasting power of any lipsticks and eyeshadows in my kit. The mid-range price level also allows fans of Halsey and makeup to purchase several selections without breaking the bank. If there's one thing I love, it's a good liquid lipstick, and about-face has them.

Nic's favorites:

Rihanna can do no wrong in my books, and that happens to apply to Fenty Beauty. I redeemed the Liquid Killawatt fluid highlighter during a December show, and let me just say I am floored. It’s so easy to work with, doesn’t feel messy like some liquid highlighters I’ve used in the past… It’s really giving me the ability to be 99% cheekbone, which is all I’ve ever wanted.

The KVD Beauty Epic Kiss Nourishing Vegan Butter Lipstick absolutely lives up to its name. Buttery soft, not drying, and the shade Madam President is the perfect vampy deep burgundy!

Susie's favorite:

Rose Inc. is so sleek and beautiful, but that's only half the battle! The products have to work—and that they do. The blush divine has quickly become one of my favorite blushes (and that's saying a lot!), so I'm really excited to see what Rosie comes out with next.

Mona's favorites:

Not to be dramatic, but being asked to host a live with Jonathan from JVN Hair was literally the highlight of my career thus far at Supergreat. It was epic and I was starstruck for every minute of it. Not only did I get to bask in his virtual presence for 40+ minutes, but I was also gifted every core product from JVN Hair.

As a licensed cosmetologist of 11 years, I’ll say I’m a bit of a hair product snob. I tend to avoid products containing sulfates and silicones, but honestly it’s difficult to find products without them that actually work and feel good on my coarse, heavily processed, color-treated hair.

I’ll admit, I was skeptical. My first hair-washing experience with the Embody Shampoo and Conditioner was typical, nothing mind-blowing…but where I reallllly noticed a difference was in how my hair responded to heat styling. With the Embody Shampoo + Conditioner and the Complete Instant Recover Serum, my hair held my style for a full week WITHOUT touch ups!

Now that I recently highlighted my hair (again), I’ve been incorporating the Undamage Strengthening Shampoo and Conditioner into my routine and I haven’t been experiencing any breakage from bleaching my hair to near death. I’ve noticed such a vast improvement in the integrity of my hair with continued use of the JVN line, to the point that I’ve refused to use any other brand of shampoo and conditioner since I started. I even travel with it! The formula is great, the scent is addicting, these are products that I’m not going to be rotating away from anytime soon. A+ JVN Hair…I’m officially hooked.

I should add that I'm also a Fenty Stan for sure. If I absolutely must pick ONE favorite, it’s (surprise!) the Universal Gloss Bomb. It’s the only lip gloss that I have completely emptied multiple times AND continue to repurchase!

Michelle's favorites:

holds up picket sign Don't sleep on Flower by Drew! So I found out about Flower Beauty by mistake. I was shopping around for liquid blushes and stumbled upon Blush Bomb. I thought I pressed a link to view Milani's Cheek Kiss Liquid Blush in Berry Smooch (which is also berry - teehee - good), but then I saw Drew Barrymore's face everywhere. Anyway, I saw the price and knew I was in the wrong place, but said "Ok, maybe this is fate?" I kid you not, this is the best liquid blush I've ever used. You can dab a bit and keep it light or you can dab a lot and look like an 80's supermodel.

Fenty, Fenty, Fenty! I own plenty! Collections so diverse, they control my universe. - Michelle, the poet. Rihanna truly changed the game with the Pro Filt’r Soft Matte Longwear Liquid Foundation. As someone with oily skin, I was highly appreciative of the hard work she and her team put in to make me look flawless. BUT WHEN SHE DROPPED BODY LAVA—LET ME TELL YOU: I WAS SHOOK. I made myself booked and busy during festival season because it was time to shine bright like a what? Yes, a diamond. I had to review it to bring back the memories of that pre-Covid summer.

Community favorites:

You guys also have some favorites that are tried and true! Here are some of the highest rated celebrity beauty brands on the app.

Selena Gomez's Rare Beauty

Tracee Ellis Ross' Pattern

Jessica Alba's Honest Beauty

Drew Barrymore's Flower Beauty:

Rihanna's Fenty Beauty (of course)

Gaga's Haus Labs