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It's Blume Takeover Week! Meet the Brand Normalizing Imperfect Skin

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If there's one thing you take away from reading this article, let it be this: healthy skin isn't perfect, and perfect skin isn't real.

Since restrictions in the U.S have started lifting, and people are increasingly maskless, the pressure to have a glow up has been real. At the risk of over-sharing, this pressure is something that I talked about recently with my therapist—and I thought I was alone. So for everyone reading this right now who can relate, a lot of people are feeling this way.

So, I'm going to say it again because it's important that it sink in: having healthy skin doesn't mean it will look "perfect," and perfection does not exist. It's hard to believe it when so many beauty brands either peddle a product that will help you achieve the impossible, or they filter the shit out of model's skin and make you believe that poreless, scar and breakout-free skin is out there. It's not.

In April 2021, Blume did several surveys on their IG account—here's what they found:

  • 46% define beauty as having clear skin.
  • 91% said acne has affected their self esteem.

When it came to their followers ideal brands and routines, here's what they found:

  • 45% said brands should only drop new products a few times a year.
  • 67% said it’s always important for your skin and body care to be made with clean ingredients.
  • 97% said ingredient transparency matters to you in your skin and body care.
  • 95% care about products being cruelty free.
  • 65% said the dream skin care routine would be 3-5 steps—simple yet effective.

Sisters and co-founders Taran and Bunny Ghatrora created Blume with the intention of creating a skincare brand that normalizes the imperfections of normal skin. All the models used in their campaigns and website are not photoshopped, photo corrected, or retouched.

They also do not create products for the sake of expanding their brand and adding more unnecessary steps in your skincare routine—they have a face wash, a moisturizer, a face oil, and a face mist. They also have a small line of period-related products: cramp oil, organic tampons, and pads. Otherwise, they have one deodorant, a hand sanitizer, and a gua sha. All their products are Leaping Bunny Certified, and free of filler ingredients.

We have so many positive reviews of Blume products that we can't believe it took this long for us to have a takeover! But it's finally arrived. This week we’ll be dropping 5 of their skin + body products as well as meeting their team LIVE, doing some trivia, and a sale unlike any we’ve done before on the app.

Have you ever tried Blume products? Leave your review below!

Meltdown Acne Treatment
Meltdown Acne Treatment
Meltdown Acne Treatment

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Blume Meltdown Acne Treatment

Blume Whirl Moisturizer

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