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It's Alterna Takeover Week! Welcome to Your Crash Course on Haircare

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When we start planning a week-long takeover, we often look into whether or not the brand has a beauty professional that we can work with—whether it be via a Superskills tutorial on the app, or a demo during a live event, it's always helpful to have someone who really knows the brand show us how to use their products. So you can only imagine our faces when we visited Alterna's website and discovered their mind-blowing list of experts and educators from around the globe.

Even more amazing is their About page, where you can scroll back to 1997 and explore the history of the brand from their launch with a focus on eco-certified ingredients right up until today, with the launch of their Meltaway no-rince micellar cleanser and their 100% vegan ingredients and packaging made of 50% post-consumer plastic.

So before I get into the drops that you can expect this week, I want to tell you about all the amazing live events we'll be hosting with some of Alterna's professionals this week:

Tomorrow, June 8 @ 7pm EST there will be a live blowout tutorial, on Thursday June 10 @ 7pm EST there will be a sock curl tutorial and a Superskills editorial on the app where you'll be rewarded for giving the style a try! Finally, on Friday, June 11 @ 7pm EST there will be a live discussion on the science of hair and a demo of Alterna's groundbreaking micellar hair cleanser. Get out those notepads and get ready for the week-long haircare crash course of a lifetime.

Now on to the reward drops.

MONDAY

Drop: New Beginnings Exfoliating Cleanser

This exfoliating cleanser is for your hair, but it can also be used on your body. It gently exfoliates and removes impurities and product buildup from your scalp and hair without removing color.

TUESDAY

Drop: Soaring High Volumizing Blowout Mist

A volumizing mist, perfect for your blowout, that provides over 72-hours of humidity protection and heat protection up to 450°F/232°C.

WEDNESDAY

Drop: Easy Does It Air Dry Balm

Curly haired Supergreaters, this one is for you! This lightweight, frizz-control balm helps enhance your curls without the need for heat application.

THURSDAY

Drop: City Slay Shielding Hairspray

Don't know about where you guys are, but it's hotter than hell in NYC lately. This buildable, flexible-hold hairspray helps provide humidity and heat protection up to 450°F/232°C.

FRIDAY

Drop: Meltaway No Rinse Micellar Hair Cleanser

Closing the week on a great note; this crème-to-powder no-rinse micellar hair cleanser absorbs oil or sweat and breaks down product for hair that feels squeaky clean.

Have you tried Alterna products? Share your thoughts and add your review below!

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