When Fenty Beauty came out with their groundbreaking range of 40 (now 50) shades of foundation, it was one of the first times a brand included shades for the darkest to the lightest skin tones. Krystal Robertson, an albino woman, made a viral review of the Fenty foundation in which she described her struggles in finding the right pigment and shade of foundation, and said that this was the first time a product matched her skin. "My neck and face finally match each other," she wrote.
But Fenty Beauty's large shade range is still largely an anomaly, and aside from a select few, most brands don't cater to people with albinism. Wet 'n Wild has a few products that cater to this shade range, and individuals like Jennifer Renée, a beauty influencer with albinism, recently launched her own eyelash line called Ivoree Beauty.
Learn more about the brands that make products for people with albinism below.
Jennifer Rhodes A.K.A. J. Renée is a beauty influencer with Albinism who has spent years helping women with the same genetic condition learn makeup tips and tricks that work with their fair complexion and hair color. She founded Ivoree Beauty at the start of 2020 after talking to women in her Albinism Beauty Chat group on Facebook about the hardest makeup products to find. Many women told her finding pale false lashes was nearly impossible, so J. Renée decided to start there.
Currently, Ivoree Beauty offers three shades of mink lashes including Aubree, an auburn red; Blondee, a yellow blonde; and Icee, a soft white, but false lashes are only the beginning for Ivoree. J. Renée hopes to add blonde mascaras as well as other makeup and SPF products to her brand in the coming years.
Shop Ivoree Beauty here.
If you asked anyone in 2010 what Rihanna would be known for a decade later, no one would have guessed that she would be known for having the most inclusive makeup line on the market. Rihanna launched Fenty Beauty in 2017 starting with the Pro Filt’r Foundation, which originally launched with 40 diverse shades and has since expanded its range to include 50 hard-to-match shades. People with darker complexions as well as people with Albinism have continuously praised the brand for finally catering to their skin tones.
Ever since Bad Gal RiRi showed the beauty world that inclusivity was possible, other brands have expanded their shade ranges, but none compare to the one that started it all.
Shop Fenty Beauty here.
Wet ‘n Wild
In 2017, Diandra Forrest became the first Albino model to front a drugstore beauty brand campaign. Wet ‘n Wild hired her along with four other models (including transgender activist Valentijin de Hingh and cancer survivor amputee activist Mama Cax) as part of the “Breaking Beauty” campaign which aimed to celebrate the beauty of diversity by featuring those who aren’t often represented in media.
Though Wet ‘n Wild doesn’t have any products specifically targeted to those with Albinism, it was a pioneer in representing this small group of people so if you’re looking for a new eyeshadow or lipstick, Wet ‘n Wild isn’t a bad choice and the prices aren’t bad either.
Shop Wet ‘n Wild here.