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If you live on YouTube as I do, you’ve probably seen an ASMR video or two. Maybe you’ve even clicked on one and experienced the blissful sensation of what can only be described as your brain falling asleep in the same way that your legs fall asleep if you keep them crossed too long. It’s a fuzzy feeling that indicates utter calm. Or maybe you clicked on one and saw people needlessly crinkling paper and tapping on tables and thought, not for me. In that case, this may not be the article for you either, but if you’re willing to give ASMR a second shot, here is everything you need to know about ASMR, including a growing trend, skincare ASMR.
ASMR stands for Autonomous Sensory Meridian Response.
To put it simply, ASMR is the feeling of total relaxation often accompanied by a tingling sensation that starts at the head and travels down the body. This feeling has been compared to feeling you get when your foot falls asleep after you've been sitting on it too long. ASMR tingles are often triggered by soft sounds like tapping on a surface, whispering into a mic, and crinkling paper. Even visuals like mixing liquids or rhythmically moving hands can stimulate these tingles. Unfortunately, not everyone receives this static sensation. There aren’t enough studies on ASMR to explain why some people experience tingles from sounds while others just find it weird, but some scientists speculate that it has to do with past experiences so if you have fond memories of your mom tapping her fingers on a table while she thinks, you’re more likely to enjoy that same sound now.
There are several different subgenres within the ASMR genre. There are ASMR videos tied to specific sounds like whispering, scratching, and crinkling. There is also role-playing in which the person performing the ASMR triggers pretends to perform a service for the watcher. For example, she might pretend to be hairdresser by placing a wig over the camera and mic to help replicate the sounds of brushing and cutting hair at a salon. There is also methodical work in which the viewer watches a repetitive step-by-step task like folding a towel or covering a canvas in paint strokes (Bob Ross is an ASMR king). Some people even find Mukbangs, videos in which people film themselves eating, give them the tingles. There are so many types of ASMR videos, it’s hard to name them all, but the type of ASMR we are most interested in is skincare ASMR.
Skincare ASMR is the latest type of tingle inducing video to sweep the internet, according to an article recently published by Hello Giggles. In these videos, the tingle inducer typically performs her skincare routine on herself, a friend, or the camera. The first step is to cleanse the face which may include shots of the product for visual tingles or a cleansing brush for buzzing tingles. Then she might mix together a clay mask or apply an exfoliating mask, both of which could include scratching sounds. Finally, she’ll apply her serums and moisturizers, which can be another source of visual tingles, especially if paired with a face massaging tool. Bonus points if she taps any of the product bottles from ear to ear in the mic.
Although you might feel tingles through your skin while watching ASMR videos, it doesn’t directly benefit your skin. The tingling feeling actually comes from your brain and it’s associated with the part of your brain that lights up from rewards and emotional stimuli. However, ASMR can lower your stress level and since stress is often associated with acne and eczema flare-ups, it’s possible that your skin might improve slightly from watching ASMR videos.
I know I’m not the only one who feels relaxed while scrolling through your reviews on the app. There is something so satisfying about the sound of a fresh tube of gloss being opened for the first time or a delicious swatch of a creamy facemask or the soft whispers of a reviewer trying to be discrete. Just for fun, I decided I would try to maximize this calm feeling by creating my own series of ASMR skincare reviews. If you’re feeling anxious or can’t fall asleep, watch my Get Ready With Me routine featuring ASMR tingles and some past rewards:
For more tingles, you can check out Riyah's video on our YouTube channel in where she creates ASMR sounds using only SG rewards.
Want to help others feel relaxed? Try making your own ASMR review and add it below! Don't have a mic? Don't worry! Your phone's mic will do!
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