While cow milk is being kicked to the curb in favor of oat, almond, soy, and whatever else we learn to squeeze white liquid from, Milk Makeup is on the rise. Despite its name, Milk Makeup is actually 100% vegan, cruelty-free, and paraben-free. The minimalist packaging, which is often white or clear, has been stocking many shelfie shelves since the brand’s New York City launch at Sephora in February of 2016. Co-founder Mazdack Rassi, fashion editor and entertainment reporter Zanna Roberts Rassi, creative director Georgie Greville, and product developer Dianna Ruth aimed to make products that inspire self-expression in both looks and action. Today, Milk Makeup has a cult following with 1.9 million followers on Instagram called the Milk Mob.

Whether you’re looking to join the Milk Mob or just looking to try new dairy themed products, we’ve compiled a list of the 10 best Milk Makeup products on the app, according to SG reviews.

1. Kush High Volume Mascara

For the highest lashes, SGers love Milk Makeup’s Kush High Volume Mascara. This $24 cannabis oil-infused mascara conditions lashes while heart-shaped fibers within the formula add length and curl. Even the brush is innovative with criss-cross bristles that give lashes a 360 coat of this much-raved mascara.

Watch more Milk Makeup Kush High Volume Mascara reviews

2. Lip + Cheek Tint

Our SG community loves a duo product. This $28 Lip + Cheek Tint by Milk Makeup acts as a buildable cream blush and lip balm. Formulated with hydrating mango butter, peach nectar, and avocado oil, this tint comes in five rose-y shades. Just swipe it onto your skin and blend with your fingertips.

Watch more Milk Makeup Lip + Cheek Tint reviews

3. Kush Lip Balm in Green Dragon

Achieve soft lips with Milk Makeup’s Kush Lip Balm. Supergreaters specifically love the Green Dragon shade, which goes on green and transforms into clear hydration. Three butters including shea, cocoa, and mango help soften lips while antioxidant-rich jojoba and olive oil help protect lips from environmental stressors. This $16 balm also comes in four other shades if you’re looking to add a little tint to your lips.

Watch more Milk Makeup Kush Lip Balm in Green Dragon reviews

4. Cooling Water

Wake up your tired skin with Milk Makeup’s Cooling Water. This $26 hydrating stick is formulated with seawater and caffeine to depuff and energize sleepy skin. For the best results, apply it under your eyes and on your temples. Our SGers also recommend keeping it in your refrigerator to amplify the stick’s cooling benefits.

Watch more Milk Makeup Cooling Water reviews

5. Hydro Grip Primer

Hydration shouldn’t stop at moisturizer. Milk Makeup’s Hydro Grip Primer is infused with cannabis seed extract to moisturize and smooth skin while blue agave extract adds tackiness to hold your makeup in place. This $30 primer also contains aloe water, cherry blossom, hyaluronic acid, and B vitamins for even more hydration. For best results, apply this primer and then wait one minute before applying makeup.

Watch more Milk Makeup Hydro Grip Primer reviews

6. Holographic Stick in SuperNova

Illuminate your skin with Milk Makeup’s Holographic Stick. This highlighter comes in three shades, but our SG community loves the holographic lavender shade SuperNova the best. Mango butter, coconut oil, and avocado oil add a dewy glow underneath the shimmering highlight. Swipe this $28 cream highlighter onto your cheekbones and eyelids for a cosmic look.

Watch more Milk Makeup Holographic Stick in SuperNova reviews

7. Matte Bronzer

Contour your face until you’re a bronze goddess with Milk Makeup’s Matt Bronzer. This $28 cream bronzing stick only comes in two shades (Baked and Blaze), but that’s all you need! Swipe it onto the shadows of your face to create dimension and then blend it in with your fingers or rub a soft brush into the stick and sweep the brush across your face for a softer contour or bronze.

Watch more Milk Makeup Matte Bronzer reviews

8. Kush Fiber Brow Gel

Boy Brow bow down to Milk Makeup’s Kush Fiber Brow Gel. This $20 brow product comes in eight shades made with tinted fibers to add length and fullness. The plant-derived formula conditions hair while also cementing it in place. For even fuller brows, apply multiple coats. Don’t worry, this formula holds up!

Watch more Milk Makeup Kush Fiber Brow Gel reviews

9. Blur Stick

Prep your skin for a smooth finish with Milk Makeup’s Blur Stick. This $36 tinted primer comes in one shade to smooth and mattify skin in preparation for foundation. Made oil-free with non-comedogenic ingredients, this primer minimizes the appears of pores so your foundation swipes on smoothly with no fear of future breakouts.

Watch more Milk Makeup Blur Stick reviews

10. Flex Concealer

Cover dark circles and breakouts with Milk Makeup’s Flex Concealer in 16 shades. Blue lotus helps moisturize skin while chamomile helps soothe it and calm redness. According to Milk’s website, this $28 medium to full coverage concealer is also made from elastic marshmellow root extract, which gives the concealer its flexibility.

Watch more Milk Makeup Flex Concealer reviews

What’s your favorite Milk Makeup product? Add your review below!